RESUMO
Social media applications have increasingly become a valuable platform for personal communication and knowledge sharing in working life. Several researchers have considered the direct role of social media usage in influencing job performance. However, limited studies explore how social media use may impact employees' job performance, especially in innovativeness. Moreover, inconsistencies in the findings exist in the literature regarding whether social media improves employees' job performance or causes harm. By adapting the stressor-strain-outcome (SSO) model, the present study investigates how WhatsApp use at work can predict social media overloads that might induce technostress and, subsequently, affect employees' innovative job performance. Thus, 206 Malaysian employees from the government and private sectors participated in this study and the data were analyzed using partial least squares structural equation modeling (PLS-SEM). The findings show that social media, predominantly WhatsApp, used at work has a mild but statistically significant influence on information overload, communication overload, and social overload. In addition, information overload and communication overload positively influence technostress, except for social overload. Subsequently, technostress does not have an impact on innovative job performance. This study provides theoretical and practical implications for extending the knowledge and mitigating plans and efforts to improve employees' performance at work. Therefore, this study helps mitigate the dearth of research pertaining to the roles of social media use at work on employees' innovative job performance.
