Factors Determining Consumer Acceptance of Biofortified Food: Case of Zinc-Fortified Wheat in Pakistan's Punjab Province.

Zinc (Zn) is a fundamental micronutrient required by all living organisms. Zn deficiency among children under 5 years, pregnant, and child-bearing women has been identified in developing countries such as Pakistan. Biofortified crops can increase micronutrient levels and decrease deficiencies. Meanwhile, consumer acceptance is essential, given that genetic alterations can occur during biofortification, resulting in changes in sensory traits and the quality of grains. Therefore, the present study focuses on the determining factors for consumer acceptance of Zn-biofortified wheat., an experimental survey was conducted to achieve the study's objectives. Qualitative and quantitative data were collected and analyzed from 203 respondents in the Punjab province. The results regarding sensory perceptions revealed that people attached great importance to the appearance of the chapati prepared with Zn-biofortified wheat. Therefore, they were willing to purchase Zn-biofortified wheat when asked to choose between the conventional wheat and the Zn-biofortified wheat. Moreover, the probit model illustrates that the level of education in the family and having young children aged under 5 years in the household positively impacted the acceptance of Zn-biofortified wheat among the participants. The findings suggest that there is significant scope for promoting Zn-biofortified wheat in the country. It is also imperative to ensure its availability across various regions so that households with weak purchasing power can buy and address their Zn deficiency. Furthermore, policymakers could introduce reforms targeting business communities for food management, keeping Zn-biofortified wheat in the priority stream.

Social Media Participation, Low-Carbon Agricultural Practices, and Economic Performance of Banana Farmers in Southern China.

Low-carbon agricultural practices (LAPs) can reduce carbon emissions in agricultural production for farmers in developing countries. However, the role of emerging social media has not received enough attention in the diffusion of LAPs among farmers. This study first attempts to examine the impact of farmers' social media participation on their adoption intensity of LAPs using the Zero-truncated Poisson model and specify the effect of each participation activity on social media by the endogenous-treatment Poisson regression model, then discuss the economic performance of LAPs using the quantile regression model, based on the primary data collected from banana farmers in Southern China. The results show that social media participation exerts a positive and significant effect on farmers' adoption intensity of LAPs. Specifically, the adoption intensity of LAPs in the treated group who participated in the short-video social media is about 1.1 times higher than that in the control group. The treatment effects of the five activities (watch, like, forward, comment, and release) on farmers' adoption intensity of LAPs are positive and significant. We also find that adoption of LAPs can increase household income of farmers, and the effect presents particularly significant for those at the higher income level. Whilst, Social media participation can significantly increase household income of farmers who are at the lower income level. Our findings underscore the important role of social media in the diffusion of LAPs among farmers and income growth of households in developing countries. Thus, supportive strategies can be designed by policymakers for encouraging farmers to participate the emerging social media platforms and adopt more LAPs in agricultural production.

Diffusion on social networks: Survey data from rural villages in central China.

Empirical studies on social diffusions are often restricted by the access to data of diffusion and social relations on the same objects. We present a set of first-hand data that we collected in ten rural villages in central China through household surveys. The dataset contains detailed and comprehensive data of the diffusion of an innovation, the major social relationships and the household level demographic characteristics in these villages. The data have been used to study peer effects in social diffusion using simulation models, "Peer Effects and Social Network: The Case of Rural Diffusion in Central China" [1]. They can also be used to estimate spatial econometric models. Data are supplied with this article.