Assuntos
Setor de Assistência à Saúde , Seguro Saúde , Internet , Eficiência Organizacional , Humanos , Estados UnidosRESUMO
The public's growing frustration with the illogic and inefficiency of America's fragmented health care system is driving us towards a new model of care: disease management. Forward thinking providers, payers, and product manufacturers are positioning themselves to succeed in a health care system increasingly oriented around preventing and treating diseases. The author discusses this approach to health care delivery and addresses the key players in this new environment.
Assuntos
Sistemas de Informação em Farmácia Clínica/tendências , Continuidade da Assistência ao Paciente/organização & administração , Programas de Assistência Gerenciada/organização & administração , Doença Crônica , Humanos , Educação de Pacientes como Assunto , Serviços Preventivos de Saúde/organização & administração , Estados UnidosRESUMO
Several group practices around the country are offering innovative services to meet the needs of their older patients. The Zitter Group, in conjunction with MGMA/CRAHCA and Syntex Laboratories, conducted a nationwide contest to find the most outstanding of these programs and the winners are featured in this article.
Assuntos
Distinções e Prêmios , Prática de Grupo/organização & administração , Idoso , Humanos , Massachusetts , Michigan , Minnesota , Inovação Organizacional , WisconsinRESUMO
Demographic trends of older Americans are explored in this excerpt from the book, Marketing Healthcare to Older Adults. The older population is the most diverse of all age groups. There are broad differences among elders in income levels, financial assets, and spending patterns. Many older women are widowed and live alone. About half of older Americans live in the eight most populous states, and many elders are leaving the sunbelt states to return home. Most Americans retire from work before age 65. All of this information must be considered when planning how to best serve the long-term healthcare needs of the older population.
Assuntos
Idoso/estatística & dados numéricos , Demografia , Fatores Socioeconômicos , Coleta de Dados , Emprego , Feminino , Humanos , Renda , Masculino , Marketing de Serviços de Saúde , Casamento , Pobreza , Estados UnidosRESUMO
The initial stages of developing a strategic marketing plan for hospitals are explored in this excerpt from the book, The Role of the Hospital in an Aging Society: A Blueprint for Action. The elderly have unique perceptual, cognitive, social, and psychological needs and preferences, and a marketing strategy for eldercare services must reflect these factors, as well as the financial role of third-party payers and the decision-making influence of families and physicians. Among the elements the hospital must address when developing a marketing strategy are market selection and segmentation, targeting markets with specific services, pricing, and positioning the hospital for a maximum share of the eldercare market.
Assuntos
Administração Financeira de Hospitais , Administração Financeira , Serviços de Saúde para Idosos/economia , Marketing de Serviços de Saúde/métodos , Fatores Etários , Idoso , Demografia , Humanos , Pessoa de Meia-Idade , Técnicas de Planejamento , Métodos de Controle de Pagamentos , Estados UnidosRESUMO
In today's society, the elderly population is often the most misunderstood group. Many myths, such as all elderly people are poor in both health and income, are simply not always true. There is no longer a "typical" older person. They are much better off physically, financially, and socially than most realize. Healthcare providers and insurers must begin to understand the changing needs of the elderly. They must begin to meet those needs in both the healthcare services and financing alternatives they provide.
