[The influence of the advertising in the medication use in a group of elderly attended in a primary health care unit in Aracaju (Sergipe, Brasil)]. / Influência da propaganda na utilização de medicamentos em um grupo de idosos atendidos em uma unidade básica de saúde em Aracaju (SE, Brasil).

The growth of the Brazilian elderly people has led to a trend to an increase in the medication use. The inadequate use of drugs can be induced by some factors, like advertisement, with the risk of damaging the user's health. The objective of the study was to evaluate the advertisement influence in medication use in a group of elderly patients in a primary health care unit in Aracaju, Sergipe, Brazil. 230 elderly aging over 60 years with both genders had been interviewed from April to June of 2007. The majority of the interviewees (73%) has at least a chronic health condition and 73.9% consumed regularly at least one medication. 17.8% of the sample informed to use medication motivated by publicity influence; 2.2% had considered that the medication never cause damages and 6.5% believed that always it makes well. In this study, correlations have been made and demonstrated that those who presented a higher level of consumption influenced by advertising also think that drugs used are always beneficial and vice versa (p= 0.04). The data showed that part of elderly suffered influence of advertisement to medication use, and are not conscious of risks involved.

[The use of medicines storaged in the household in a population assisted by Family Health Program]. / Uso de medicamentos armazenados em domicílio em uma população atendida pelo Programa Saúde da Família.

To approach the epidemiological use of medicines is necessary to recognize that such practice is not strictly limited to pharmacotherapy. The appropriate storage and the preservation of medicines are fundamental factors for effectiveness. This study was aimed at verifying the storage form/use of medicines in a community assisted by the Family Health Program in the district of Cristino Castro (PI, Brazil), as well as the level of the people's knowledge regarding drugs storage at home. The data were obtained visiting 52 families, starting with observations and applying a questionnaire. It was observed a low income and education levels, a fact that contributes in the effective therapeutic orientation. High percentage of the stored medicines is acquired without prescription. It is worth of mention the presence of a big amount of antimicrobial, reinforcing the danger of the self medication. 62% of those who take care of drugs have no information about their rational use, and 66% are not conscious of the toxicity. 54.10% of the medicines were at children's and domestic animals reach and 15.92% didn't possess label or any identification. Some families maintain in stock, basic medications, another accumulate a "therapeutic arsenal".

[Self-medication and health academic staff]. / A automedicação e os acadêmicos da área de saúde.

As self-medication is a worldwide problem of public health, this article had as objective to evaluate the behavior of the future health professionals with regard to the drug utilization, particularly, to the self-medication practice. 223 academic students from a public university in Recife City were interviewed, selected by proportional share in each course. A questionnaire on the drug utilization was applied, 15 days before the interview. From the 223 students, 65.5% reported drug use in the last 15 days. 42.3% used drugs through the physician's prescription and 57.7% through the self-medication. The most used drugs were the analgesics (24.0%) and vitamins (18.9%) and the main reason was pain (30.5%). The drug utilization among academic students in Recife City is high but it is inside the parameter according to others analysis. However we have expected a low and more rationalized utilization.

[Knowledge and information concerning generic drugs in a public outpatient population in Recife, Pernambuco, Brazil]. / Levantamento de dados sobre o conhecimento e informação acerca dos medicamentos genéricos em uma população de pacientes do serviço de saúde ambulatorial do Recife, Pernambuco, Brasil.

Brazilian Federal Act 9,787/99, regulating generic medicines, includes rules for drug registration and provides for the population's access to safe, effective, high-quality, and low-cost medication. Four years after the introduction of generic drugs on the Brazilian market, we proposed to measure knowledge and information on generic drugs among the clientele at a public outpatient clinic in Recife, Pernambuco State, applying a questionnaire in 2000. 76.1% of the interviewees were women, 95.7% had heard of generic drugs, and 68.1% could define generic medication. Government action to publicize the properties of such medicines and their advantages for consumers has thus reached the vast majority of the population.