National Public Health Dashboards: Protocol for a Scoping Review.

BACKGROUND: The COVID-19 pandemic highlighted the importance of robust public health data systems and the potential utility of data dashboards for ensuring access to critical public health data for diverse groups of stakeholders and decision makers. As dashboards are becoming ubiquitous, it is imperative to consider how they may be best integrated with public health data systems and the decision-making routines of diverse audiences. However, additional progress on the continued development, improvement, and sustainability of these tools requires the integration and synthesis of a largely fragmented scholarship regarding the purpose, design principles and features, successful implementation, and decision-making supports provided by effective public health data dashboards across diverse users and applications. OBJECTIVE: This scoping review aims to provide a descriptive and thematic overview of national public health data dashboards including their purpose, intended audiences, health topics, design elements, impact, and underlying mechanisms of use and usefulness of these tools in decision-making processes. It seeks to identify gaps in the current literature on the topic and provide the first-of-its-kind systematic treatment of actionability as a critical design element of public health data dashboards. METHODS: The scoping review follows the PRISMA-ScR (Preferred Reporting Items for Systematic Reviews and Meta-Analyses Extension for Scoping Reviews) guidelines. The review considers English-language, peer-reviewed journal papers, conference proceedings, book chapters, and reports that describe the design, implementation, and evaluation of a public health dashboard published between 2000 and 2023. The search strategy covers scholarly databases (CINAHL, PubMed, Medline, and Web of Science) and gray literature sources and uses snowballing techniques. An iterative process of testing for and improving intercoder reliability was implemented to ensure that coders are properly trained to screen documents according to the inclusion criteria prior to beginning the full review of relevant papers. RESULTS: The search process initially identified 2544 documents, including papers located via databases, gray literature searching, and snowballing. Following the removal of duplicate documents (n=1416), nonrelevant items (n=839), and items classified as literature reviews and background information (n=73), 216 documents met the inclusion criteria: US case studies (n=90) and non-US case studies (n=126). Data extraction will focus on key variables, including public health data characteristics; dashboard design elements and functionalities; intended users, usability, logistics, and operation; and indicators of usefulness and impact reported. CONCLUSIONS: The scoping review will analyze the goals, design, use, usefulness, and impact of public health data dashboards. The review will also inform the continued development and improvement of these tools by analyzing and synthesizing current practices and lessons emerging from the literature on the topic and proposing a theory-grounded and evidence-informed framework for designing, implementing, and evaluating public health data dashboards. INTERNATIONAL REGISTERED REPORT IDENTIFIER (IRRID): DERR1-10.2196/52843.

Exploring Vaccine Hesitancy and Uptake during COVID-19: A Review of PM's Mann Ki Baat Dialogue.

Public health programmes are interlinked and intertwined with communication, advocacy and social mobilisation for their success. The unprecedented situation created by COVID-19 brought a medical emergency all over the world, the like of which was probably not seen after the Spanish Flu outbreak, a century ago. First there seemed no solution in sight when tens of thousands of people lost their lives to the coronavirus in various countries, but when the vaccine arrived, there were, in general, doubts about its efficacy and safety. Indian scenario was not any different. When the government launched the vaccine in a campaign mode in January 2021, it was also battling with misperceptions and vaccine hesitancy. Prime Minister Narendra Modi took it upon himself to address the issue through his various addresses to the nation and his signature programme Mann ki Baat (MKB) on the radio. This review paper examines the empirical research on MKB coverage of the COVID-19 pandemic, the media multiplier impact of the MKB, people's voices through their engagement with various social media platforms, and what is the impact on vaccine uptake.

Differentiating from TV Representations: Shame and the Process of Gay/Lesbian Identification Among Chilean Television Viewers.

The representation of gays and lesbians on Chilean television has increased steadily over the last decades. This paper offers an analysis of the role these images had in the processes of sexual identification of a sample of 25 members of the audience who identify as gays or lesbians. Through a thematic analysis of semi-structured interviews, it is shown that the respondents believed that the televisual representations of homosexuality have contributed to further marginalize gay and lesbian lives. This strengthened damaging feelings that fed into a sense of shame that was originating from multiple institutions and texts, thus complicating their processes of self-recognition and self-acceptance during their childhood and adolescence. Taking examples of how participants described their relationship with these representations and the ways in which they circulated socially, it is argued that they could only articulate their identification as gays or lesbians by disassociating themselves from these images and establishing a clear difference in regard to them. This was in a process in which several other informational and experiential opportunities came into play, which allowed them to resignify the categories gay/lesbian and lead less conflictive processes of identification.

Evaluating Influencing Factors of Audiences' Attitudes toward Virtual Concerts: Evidence from China.

The purpose of this study is to investigate and validate the influencing factors of audiences' attitudes toward virtual concerts. In order to address this issue, the current study proposes a conceptual model integrating player experience factors (autonomy, relatedness, and engagement) and the technology acceptance model (perceived usefulness, perceived ease of use, and perceived enjoyment). An online questionnaire on virtual concert experiences was conducted among Chinese audiences who had attended virtual concerts previously. Structural equation modeling was then used to establish the relationships between variables. The results suggested that autonomy, relatedness, and engagement positively impacted perceived usefulness, perceived ease of use, and perceived enjoyment. Furthermore, the perceived usefulness, perceived ease of use, and perceived enjoyment were significant predictors of audiences' attitudes. The findings of this study could provide a reference for relevant virtual entertainment providers and could also serve as a point of development and exploration for the technology acceptance model and player experience in the field of virtual concerts.

What is known about personal reputation? A systematic literature review.

This systematic literature review encompassed the results of previous research on personal reputation and found opportunities in state of the literature to guide future research in communication, management, and other disciplines in the social sciences. A content analysis was conducted of 91 manuscripts from 1984 to November 2022, following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. The findings suggest that the amount of literature on personal reputation has increased since 2006; however, it is still in a developing stage. Due to its scarcity, it is advisable to conduct more qualitative and probability studies. For this review, several of the most cited articles are probably pioneering manuscripts that contributed to building the personal reputation construct. This review establishes a total of six categories for guiding future research opportunities on personal reputation. To facilitate the classification of the different future research opportunities, some types of areas suggested by Gomez-Trujillo et al. were considered. The discussion of future research opportunities includes categories like Causes and Effects, Inventories and Scales, Online and Digital Context, Organizational and Group Environments, Leaders and Top Management Executives, and Theory-building. On the other hand, this study could be considered the first step towards future research on how personal reputation influences audiences' opinions and perceptions in different research fields. It also opens the possibility of conducting more specific systematic literature reviews on this topic. Finally, this manuscript offers an overview of the present and the future of construct of personal reputation in the social sciences.

Audience immersion: validating attentional and physiological measures against self-report.

When an audience member becomes immersed, their attention shifts towards the media and story, and they allocate cognitive resources to represent events and characters. Here, we investigate whether it is possible to measure immersion using continuous behavioural and physiological measures. Using television and film clips, we validated dual-task reaction times, heart rate, and skin conductance against self-reported narrative engagement. We find that reaction times to a secondary task were strongly positively correlated with self-reported immersion: slower reaction times were indicative of greater immersion, particularly emotional engagement. Synchrony in heart rate across participants was associated with self-reported attentional and emotional engagement with the story, although we found no such relationship with skin conductance. These results establish both dual-task reaction times and heart rate as candidate measures for the real-time, continuous, assessment of audience immersion.

A heutagogical approach for the assessment of Internet Communication Technology (ICT) assignments in higher education.

Pedagogical foundations exist for incorporating technology in instruction; however, these foundations have not kept pace with technology's evolution. Through the use of Information Communication Technologies (ICTs), students now can share content directed at external audiences, i.e., audiences other than the instructor. These audiences are referred to as authentic audiences as they are public-facing and exist outside of the classroom. The existing literature offers evidence of student satisfaction with assignments directed at appealing to external audiences, however, the literature provides no comprehensive pedagogical rationale for assignments directed at authentic audiences wherein the goals are self-determined. The authors discuss the theory of heutagogy, the study of self-determined learning, as an approach for assessing assignments that utilize ICTs and are directed at authentic audiences. Finally, the authors offer an approach for the assessment of these assignments, including a rubric.

A community context for aggression? Multi-species audience effects on territorial aggression in two species of Paridae.

Territorial aggression in birds is widely observed and is commonly linked to sex, age, body size, physiology, seasonal cues, food resource, urbanization, and a variety of social contexts including conspecific audience effects. However, little is known about the heterospecific audience effects on territorial aggression.Here, we address an emerging idea that heterospecific audience effects may be pervasive influences in the social lives of free-living birds. We tested the hypothesis that the composition, number, and relative body size of heterospecific audiences observing an aggressive contest will influence the response probability and intensity of aggression displayed.We subjected two Paridae species, tufted titmouse (TUTI, Baeolophus bicolor) and Carolina chickadee (CACH, Poecile carolinensis), to playbacks of aggressive calls during a breeding season in north-central Florida. At widely spaced playback sites (N = 134) in woodland habitats, we characterized the makeup of heterospecific audiences, aggression type (intra vs. interspecific territoriality), local population density, and various environmental factors (tree density, wind speed, and noise level) that are likely to influence territorial aggression.We found that the presence of heterospecific audiences increased TUTI aggression levels and that both parids were more likely to respond to playback stimuli when their audiences had higher heterospecific diversity (more heterospecific individuals and species). We also found TUTI were more likely to respond when CACH were present but not vice versa.In conclusion, we found evidence that heterospecific audiences significantly influenced the metrics of territorial aggression of free-living animals and we suggest that the definition of audience effects on the behavior of free-living animals be expanded to incorporate heterospecific audiences.

Audio Described vs. Audiovisual Porn: Cortisol, Heart Rate and Engagement in Visually Impaired vs. Sighted Participants.

Audio description remains the cornerstone of accessibility for visually impaired audiences to all sorts of audiovisual content, including porn. Existing work points to the efficacy of audio description to guarantee immersion and emotional engagement, but evidence on its role in sexual arousal and engagement in porn is still scant. The present study takes on this challenge by comparing sighted and visually impaired participants' experiences with porn in terms of their physiological response [i.e., cortisol and heart rate (HR)] and self-report measures of affect [Positive and Negative Affect Schedule (PANAS); Watson et al., 1988], anxiety [State-Trait Anxiety Inventory (STAI); Spielberger et al., 1970], sexual reactivity and arousal [Sexual Inhibition/Sexual Excitation Scale (SIS/SES); Moyano and Sierra (2014); and the Ratings of Sexual Arousal (RSA); Mosher (2011)], and narrative engagement or transportation [The Transport Narrative Questionnaire, Green and Brock (2013)]. 69 Spanish participants were allocated into three different groups: 25 sighted participants who watched and heard the porn scenes in their audio-visual version (AV); 22 sighted participants who listened to the audio described version without images (AD); and 22 visually impaired participants who also listened to the audio described version without images (ONCE). Overall, results on physiological and self-report measures revealed no significant differences between groups or different versions of the clips. The analysis of cortisol reactivity to porn as the maximum increase or decrease in cortisol (t+12) with respect to baseline values (t-20) revealed no significant differences between the groups, but pointed to a higher percentage of non-responders than responders in the three groups, the highest being found in the ONCE group. As for participants' cardiac response to the clips, no significant differences were found across the groups, with the highest HR levels being registered in the baseline phase. Self-report measures revealed significant between-group differences in negative affect. The ONCE group displayed the highest pre-task levels of negative affect and was the only group that showed a decrease in negative affect after exposure to the clips. Sighted and visually impaired participants reported to be moderately aroused and immersed in the films, regardless of exposure to AV or AD porn. In addition, correlations found between participants' levels of self-report sexual arousal and transportation and post-task affect pointed to a positive relationship between exposure to porn and perceived levels of sexual arousal and affect. Results from the study reflected the efficacy of audio description in providing sighted and visually impaired audiences with a similar experience to that offered by original AV porn scenes. This study is exploratory but provides valid, initial groundwork for further research on the impact of audio description on porn reception.

Longitudinal Evidence of How Media Audiences Differ in Public Health Perceptions and Behaviors During a Global Pandemic.

The current study investigates how public attitudes and perceptions about the COVID-19 pandemic evolve over time and influence self-reported health behaviors (e. g., social distancing). Specific attention was paid to respondents' exposure to different news media channels (public vs. commercial). We used data from a two-wave panel study with a 3-week interval (W1 at the start and W2 at the peak of the pandemic) and a large sample of the adult population in Flanders, Belgium (n = 870). The results of mixed ANOVAs indicate that besides a time-effect there was also a significant effect of the different types of news media exposure and respondents' support for protective health measures and behaviors. Whereas, perceived vulnerability to disease, feelings of loneliness, and solidarity were mostly determined by respondents' overall frequency of media exposure, support of governmental measures and self-reported health behaviors were mostly determined by the type of news media exposure. Respondents with a predominantly public/quality news media diet had the highest scores on these variables. A stepwise linear regression analysis with individual's change scores demonstrated that (self-)protective behavior was positively determined by respondents' age, solidarity, and the belief that the measures are necessary, but negatively determined by one's cumulative exposure to commercial/tabloid news media. This longitudinal study provides a new perspective on the role of news media in times of a public health crisis. It offers support for (A) the "double bind hypothesis" (i.e., while news media consumption encourages (self-)isolation, it fosters feelings of loneliness); and (B) the "dual effects hypothesis" (i.e., exposure to commercial/tabloid news media generates different outcomes than exposure to public/quality news media). Affective responses and socio-psychological perceptions are influenced by overall news media exposure, whereas support for the government and its handling of the crisis are mainly determined by one's selection of media channels, whereby audiences of public news media evaluate these outcomes more positively than the audiences of commercial news media channels.

User roles for emergency management in social media: Understanding actors' behavior during the 2018 Majorca Island flash floods.

Social media assemble multiple users' interactions across singular events. Authorities need to navigate this diversity to effectively communicate and promote collaborative strategies. During emergency situations, discerning "who is there" is even more important for authorities, as this tracing process can save lives reaching the appropriate targets. This article contributes to this problem during emergency situations by proposing a user role taxonomy. We argue that focusing on functional behaviors could bypass the complexity of defining audiences during critical events. We test our framework using data from the 2018 flash floods in Sant Llorenç, Majorca island (Spain). Results show a diverse set of audience roles that emerge during crisis and post-crisis stages. We also identify the inclination of actors to represent certain roles and not others. Our findings contribute to understand crisis development models, and also crisis coordination configurations, such as the four-channel model or the network coordination perspective. Practical implications for public managers vary from improving coordination to influence audience's behavior during crises.

Neuromarketing as an Emotional Connection Tool Between Organizations and Audiences in Social Networks. A Theoretical Review.

Currently, there is an important debate on how social networks have affected relations between organizations and their audiences: originally complementary -since organizations had full control over the messages that they sent to users, who were mere consumers of information-, they are now symmetric -since users produce and disseminate information about organizations on a global scale through social media-. Therefore, one of the main concerns of organizations when investing in social networks is to connect with their target audience, to have virality, greater visibility and scope. Likewise, neuromarketing is gaining significant importance when it comes to predicting user behavior through biometric measurements, so it can be an essential tool for developing content that engages organizations and their audiences. The main objective of this work is to conduct a theoretical review of the main scientific research on the effectiveness of neuromarketing as a tool to improve the emotional connection between organizations and users in social networks. Thus, the scientific literature on the object under study available on the Web Of Science has been extensively reviewed. The results of the analysis of the main researches in this field reveal the importance of neuromarketing: some of them agree that the communicative effectiveness between organizations and audiences in social networks depends more on sociology and psychology than on technology itself. Neuromarketing has also allowed to demonstrate the relevance of the so-called social influence in social networks: users tend to imitate the behaviors of others, under the premise that these actions reflect the appropriate procedure. That is, when a user sees that others in their environment comment or share a post, they tend to replicate that action in order to avoid the fear of being the only one who behaves differently.

Governmental Communication of Climate Change Risk and Efficacy: Moving Audiences Toward "Danger Control".

Public communication represents a vital civic function for governments developing climate policies, particularly with vulnerable communities under environmental justice mandates. In this study, three videos developed to support a state's climate change public engagement are used to evaluate how governmental communication using the frames of health, science, and local effects influences two theoretically important constructs, risk perception and collective efficacy. Vulnerable audiences differentiated by stress, perceived lack of control, and poor health demonstrate significant gains in collective efficacy relative to risk-"danger control" -after the intervention. But we find no differences between the three frames in their effects on perceptions of climate change risk and collective efficacy.

Identification of a Framework for Best Practices in Nutrition Education for Low-Income Audiences.

To promote effective low-income nutrition education programs, an expert panel of nutrition education and public health researchers built consensus around 28 best practices grouped into 5 domains (Program Design, Program Delivery, Educator Characteristics, Educator Training, and Evaluation) targeting direct delivery of nutrition education. These best practices can be used to assess program strengths, promote fidelity in delivery and evaluation, and design research to strengthen programs' evidence base. A survey of Supplemental Nutrition Assistance Program-Education nutrition education leaders helped identify staff development needs and interest relative to specific best practices. Best practices can be used to identify staff development needs among frontline educators, supervisors, and program leaders in Supplemental Nutrition Assistance Program-Education, Expanded Food and Nutrition Education Program, and other programs targeting low-income audiences.

Audience engagement through university programmes: A case study of opera in Bilbao / Envolvimento do público através de programas universitários: Um estudo de caso de ópera em Bilbao / Desarrollo de audiencias através de programas universitarios: Estudio de caso de la ópera en Bilbao / Engagement du public à travers les programmes universitaires: Une étude de cas de l'opéra à Bilbao

The purpose of this research was to explore how university programmes for older adults can contribute to the engagement of cultural audiences. To achieve this aim, a qualitative research approach was employed. The university programme for older adults called "Enjoy the arts", organised by the University of Deusto (Bilbao, Spain), was taken as a case study and an analysis of in-depth interviews with 10 participating students was conducted. We focused our interviews on the opera experiences of our interviewees before and after participating in the university programme, and aimed to capture the following changes produced: (a) changes in the duration of the opera experience; (b) changes in the intensity of the opera experience; and (c) changes in the individual. We conclude that university programmes for older adults can contribute to the engagement of cultural audiences by facilitating a path to the enjoyment of cultural experiences, transforming them into high-quality arts experiences. Due to the limited number of interviews, this paper should be considered as an exploratory research that could inspire cultural managers in their practice or that could be the seed for an advanced research.

O objetivo desta pesquisa é explorar como programas universitários para adultos mais velhos podem contribuir para o envolvimento do público cultural. Para alcançar esse objetivo, foi utilizada uma abordagem de pesquisa qualitativa. O programa universitário para idosos denominado "Disfruta las artes", organizado pela Universidade de Deusto (Bilbao, Espanha), foi realizado como estudo de caso, e foram realizadas dez entrevistas em profundidade com alunos participantes. As entrevistas focaram as experiências de ópera dos entrevistados antes e depois de participar do programa universitário. Os resultados da análise revelaram as seguintes alterações: (a) alterações na duração da experiência de ópera; (b) alterações na intensidade da experiência de ópera; e (c) alterações no indivíduo. Conclui-se que os programas universitários para adultos mais velhos podem contribuir para o envolvilmento do público cultural, facilitando uma via para o usofruto das experiências culturais, transformando-as em experiências artísticas de alta qualidade. Apesar desta análise, tendo em conta o limitado número de entrevistas, ser considerada meramente exploratória, os resultados nela obtidos poderão ser bastante úteis aos profissionais do setor cultural e inspirar análises mais aprofundadas no futuro.

El propósito de esta investigación fue explorar cómo los programas universitarios para personas mayores pueden contribuir al desarrollo de audiencias culturales. Para alcanzar este objetivo, se empleó un enfoque cualitativo, tomando como estudio de caso "Disfruta las artes", un programa universitario para personas mayores organizado por la Universidad de Deusto (Bilbao, España). Se llevaron a cabo 10 entrevistas en profundidad con estudiantes participantes, que se centraron en el relato de la experiencia operística de los entrevistados antes y después de participar en el programa universitario. El análisis posterior reveló los siguientes cambios producidos: (a) cambios en la duración de la experiencia operística; (b) cambios en la intensidad de la experiencia operística; y (c) cambios en el individuo. El artículo concluye que los programas universitarios para personas mayores pueden contribuir al desarrollo de públicos al facilitar el camino hacia el disfrute de las experiencias culturales, transformándolas en experiencias artísticas de alta calidad. Esta investigación es de naturaleza exploratoria debido al número limitado de entrevistas realizadas. A pesar de ello, puede resultar de gran interés para la práctica diaria de los profesionales culturales o para inspirar una futura investigación de mayor alcance.

Le but de cette recherche était d'explorer comment les programmes universitaires pour les personnes âgées pouvaient contribuer au développement des audiences culturelles. Pour atteindre cet objectif, une approche qualitative a été utilisée. Le programme universitaire pour personnes agées «Disfruta las artes¼, organisé par l'Université de Deusto (Bilbao, Espagne), a été utilisé comme étude de cas et 10 entretiens approfondis ont été menés avec les étudiants participants. Les entretiens ont porté sur les expériences à l'opéra des interviewés avant et après leur participation au programme universitaire, et l'analyse a révélé les changements suivants: (a) des changements dans la durée de l'expérience de l'opéra; (b) des changements dans l'intensité de l'expérience de l'opéra; et (c) des changements à niveau indiviuel. L'article conclut que les programmes universitaires pour personnes agées peuvent contribuer à l'engagement des audiences culturelles pour simplifier le chemin vers le plaisir des expériences culturelles, les transformant en expériences artistiques de haute qualité. A cause du nombre limité d'interviews, cela devrait être considéré comme une recherche exploratoire qui pourrait inspirer les gestionnaires culturels dans leur pratique ou qui pourrait être le début d'une recherche avancée.

Expressivity in children's drawings of themselves for adult audiences with varied authority and familiarity.

This study investigated whether children's expressive drawings of themselves vary as a function of audience authority and familiarity. One hundred and seventy-five children, 85 boys and 90 girls, aged between 8 years 1 months and 9 years 2 months (M = 8 years 5 months) were allocated into seven groups: a reference group (n = 25), where no audience was specified, and six audience groups (n = 25 per group) varying by audience type (policeman vs. teacher vs. man) and familiarity (familiar vs. unfamiliar). They drew baseline then happy and sad drawings of themselves, rated affect towards drawings type, and rated perceived audience authority. Audience familiarity and authority impacted expressive drawing strategy use and this varied by gender. There was higher overall expressive strategy use for happy drawings and for girls, and influences of affect type, familiarity, and authority were found. The implications of children's perceptions of audience type on their expressive drawings are discussed. Statement of contribution What is already known on this subject? Children vary their happy and sad expressive drawings for familiar peer and adult audiences. They show more positive expressivity to familiar peer and adult audiences. Children perceive authority differently depending on professional roles. What does this study add? Children's expressive drawings differ depending on audience familiarity and professional role. Greater expressivity for familiar than unfamiliar audiences, with difference varying by perceived authority. For policemen, boys showed more sad expression when unfamiliar and girls showed more happy expression when familiar.

"The problem is people don't know how to talk to you:" How Medicaid recipients understand and use health plan report cards and instruction sheets.

This study sought to understand low income, ethnically diverse individuals' needs, comprehension, and opinions of comparative quality information as presented in state Medicaid health plan report cards (HPRCs). Twenty-two focus groups were conducted with urban and rural Medicaid recipients in three ethnic groups. Results showed the wording of some domains was misunderstood and an overabundance of domains that are irrelevant to the individual attenuated attention. Combinations of visual and verbal information and well-organized designs aided attention and comprehension. Stating where the data came from was important. Some key differences between ethnicity and geographic areas were noted.

The disengaged in science communication: How not to count audiences and publics.

In this article, we suggest that three concepts from cultural and media studies might be useful for analysing the ways audiences are constructed in science communication: that media are immanent to society, media are multiple and various, and audiences are active. This article uses those concepts, along with insights from Science and Technology Studies (STS), to examine the category of 'the disengaged' within science communication. This article deals with the contrast between 'common sense' and scholarly ideas of media and audiences in the field of cultural and media studies. It compares the 'common sense' with scholarly ideas of science publics from STS. We conclude that it may be time to reconsider the ontology of publics and the disengaged for science communication.

Critical, agentic and trans-media: Frameworks and findings from a foresight analysis exercise on audiences.

We write this article presenting frameworks and findings from an international network on audience research, as we stand 75 years from Herta Herzog's classic investigation of radio listeners, published in Lazarsfeld and Stanton's 1944 war edition of Radio Research. The article aims to contribute to and advance a rich strand of self-reflexive stock-taking and sorting of future research priorities within the transforming field of audience analysis, by drawing on the collective efforts of CEDAR - Consortium on Emerging Directions in Audience Research - a 14-country network (2015-2018) funded by the Arts and Humanities Research Council, United Kingdom, which conducted a foresight analysis exercise on developing current trends and future scenarios for audiences and audience research in the year 2030. First, we wish to present the blueprint of what we did and how we did it - by discussing the questions, contexts and frameworks for our project. We hope this is useful for anyone considering a foresight analysis task, an approach we present as an innovative and rigorous tool for assessing and understanding the future of a field. Second, we present findings from our analysis of pivotal transformations in the field and the future scenarios we constructed for audiences, as media technologies rapidly change with the arrival of the Internet of Things and changes on many levels occur in audience practices. These findings not only make sense of a transformative decade that we have just lived through but they present possibilities for the future, outlining areas for individual and collective intellectual commitment.

Understanding where and why Senegalese adolescents and young adults access health information: A mixed methods study examining contextual and personal influences on health information seeking.

BACKGROUND: Adolescent and young adult years are critical to the development of behaviors that influence health across the life course. To reveal which health communication channels should be used to effectively reach and influence younger populations in Senegal, we used a mixed methods approach to identify and interpret the multifaceted influences surrounding where and why this population accesses health information. METHODS: We conducted 16 focus group discussions among adolescents and young adults in Senegal in September 2012. We then collected survey data from a larger, more diverse sample of Senegalese youth in October-November 2014. RESULTS: Our results demonstrate that information sources vary by health topic, differential access, age, and other demographics. While there is a greater perception of credibility and usefulness in information received from health professionals, stigma remains a barrier for obtaining information about HIV/AIDS from health centers. Older youth are also less likely to seek health information from adults, which may be influenced by preferred use of information technologies, especially for information about taboo health topics. CONCLUSIONS: Our findings support multi-pronged, targeted approaches to health communication efforts. We recommend that doctors continue to provide actionable information about preventing or treating specific diseases, whereas teachers should educate youth about general health topics and health promotion behaviors. The results suggest that traditional mass media, such as radio and television, are the best communication channels for information about HIV and sexual/reproductive health, especially for older adolescents and young adults.