Accounting for product impact in the airlines industry
s.l; Harvard Business School; 2020.
Non-conventional
in English
| SDG
| ID: biblio-1344564
Responsible library:
BR1.1
ABSTRACT
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare affordability, timeliness and gate control, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas, including airline route structure choices.(AU)
Full text:
Available
Collection:
International databases
Database:
SDG
Main subject:
Aviation
/
Competitive Bidding
/
Industry
Type of study:
Prognostic study
Language:
English
Year:
2020
Document type:
Non-conventional