Publicidad de alcohol y tabaco en revistas de divulgación científica españolas / Advertising of alcohol and tobacco in Spanish scientific magazines
Metas enferm
; 8(5): 28-31, jun. 2005. tab
Article
in Es
| IBECS
| ID: ibc-039706
Responsible library:
ES1.1
Localization: ES1.1 - BNCS
RESUMEN
Objetivo:
comparar diversos aspectos de la publicidadsobre tabaco y bebidas alcohólicas aparecidaen revistas de divulgación científica españolas.Material ymétodo:
se realizó un estudio descriptivotransversal analizando la publicidad de variasrevistas durante cuatro años.Resultados:
la publicidad de tabaco y alcohol ocupabacasi un 32% de la superficie total de las revistasestudiadas. Predominaba la publicidad debebidas de alta graduación como el whisky, situándosela cerveza entre las que menos espacios publicitariosutiliza.Conclusiones:
las revistas de divulgación científicadedican un tercio de su superficie a la publicidad,predominando la de bebidas alcohólicas frente altabaco, aspecto que justifica la necesidad urgentede desarrollar la capacidad de análisis y del espíritucrítico de los consumidores ante la publicidadABSTRACT
Objective:
to compare the different aspects of theadvertising of tobacco and alcoholic beverages inSpanish scientific magazines.Material andmethod:
This transversal descriptivestudy analyses the advertising appearing in severalmagazines over a 4-year period.Results:
the advertising of tobacco and alcohol occupiednearly a 32% of the total surface of the studiedmagazines. High content beverages such aswhisky were predominant, being beer the least advertisedbeverage.Conclusions:
scientific magazines dedicate a thirdof their surface to advertising, with a predominanceof alcoholic beverages vs tobacco. This justifiesthe urgent need to develop the capacity for analysisand critical spirit of consumers in the light ofthis advertising bombardment
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Collection:
National databases
/
Spain
Health context:
SDG3 - Target 3A Strengthen the implementation of the WHO Framework Convention on Tobacco Control
/
SDG3 - Health and Well-Being
/
SDG3 -Target 3.5 Prevention and treatment of consumption of psychoactive substances
Health problem:
Non-price Measures
/
Target 3.5: Prevention and treatment of consumption of psychoactive substances
/
Alcohol
Database:
IBECS
Main subject:
Periodicals as Topic
/
Nicotiana
/
Advertising
/
Alcoholic Beverages
Country/Region as subject:
Europa
Language:
Spanish
Journal:
Metas enferm
Year:
2005
Document type:
Article
Institution/Affiliation country:
Univesidad Complutense de Madrid/España