Comunicación científica (XXXVII). Cómo hacer una estrategia social media para pediatras (IV). Técnicas de «social customer relationship management» en redes sociales / Scientific communication (XXXVII). How to make a social media strategy for paediatricians (IV). Customer relationship management techniques in social networks
Acta pediatr. esp
; 74(9): 231-235, oct. 2016.
Article
in Spanish
| IBECS
| ID: ibc-157330
Responsible library:
ES1.1
Localization: BNCS
RESUMEN
Se explican las características de un customer relationship management (CRM) aplicado al mundo de la salud, en especial al de la pediatría, en un entorno online, lo que se denomina social CRM. Se exponen sus beneficios e inconvenientes, y se describen algunas tácticas que los pediatras están siguiendo para gestionar las comunidades de pacientes online, actuales y potenciales, que se generan en torno a sus cuentas profesionales en los medios sociales o redes sociales, explorando así la gestión online de la relación antes y después de la cita médico-paciente (AU)
ABSTRACT
The characteristics of a customer relationship management (CRM) applied to the world of health are described, especially in pediatrics, in an online environment, which is called "social CRM". Its benefits and disadvantages are discussed, as well as some tactics that pediatricians are following to manage communities online, based on current and potential patients, generated around their professional accounts in social media/social networks, exploring ways of doctor-patient online relationship management practices (AU)
Full text:
Available
Collection:
National databases
/
Spain
Database:
IBECS
Main subject:
Pediatrics
/
Information Management
/
Delivery of Health Care
/
Social Media
Aspects:
Social determinants of health
Language:
Spanish
Journal:
Acta pediatr. esp
Year:
2016
Document type:
Article
Institution/Affiliation country:
UISYS-Universitat de València/España
/
Universidad "Miguel Hernández"/España
/
Universitat Politècnica de València/España
/
Universitat Pompeu Fabra/España