Quality is client oriented.

PIP: Successful growth greatly depends upon the quality of care received at each stage of one's development. As such, all family planning activities should be centered around the clients' perspective. Clients, however, are highly diverse and individual in terms of value systems, degrees of knowledge and awareness, sexes, sexualities, biomedical characteristics, lifestyles, psychosocial and economic conditions, community settings, and other factors. These influences and characteristics are also dynamic, changing over time. Each individual, regardless of his or her own particular characteristics and circumstances, still must make reproductive and sex behavioral decisions. Care providers need to be aware of such diversity and accept clients as unique individuals with individual needs, feelings, and ideas. The author considers quality of care in family planning services from the perspective of the humans involved and the opportunities for growth which each can find in the process of receiving or providing services. Understanding the needs of clients, the value of face-to-face communication, improving the attitudes and skills of providers, and the crucial role of managers are discussed.^ieng