Selling medical travel to US patient-consumers: the cultural appeal of website marketing messages.

Sobo, Elisa J; Herlihy, Elizabeth; Bicker, Mary

Sobo, Elisa J; Herlihy, Elizabeth; Bicker, Mary.

Affiliation

Sobo EJ; San Diego State University, San Diego, California, USA. esobo@mail.sdsu.edu

Anthropol Med ; 18(1): 119-36, 2011 Apr.

Article in En | MEDLINE | ID: mdl-21563007

Subject(s)

Internet; Marketing of Health Services/methods; Medical Tourism/economics; Medical Tourism/psychology; Anthropology, Cultural; Humans; Internationality; Marketing of Health Services/economics; United States

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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Marketing of Health Services / Internet / Medical Tourism Type of study: Qualitative_research Limits: Humans Country/Region as subject: America do norte Language: En Journal: Anthropol Med Journal subject: ANTROPOLOGIA / MEDICINA Year: 2011 Document type: Article Affiliation country: United States

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