Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception. | J Consum Psychol;22(2)2012 Apr. | MEDLINE

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Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception.

Kervyn, Nicolas; Fiske, Susan T; Malone, Chris.

Affiliation

Kervyn N; University of Louvain, Belgian Science Fund (FRS).
Fiske ST; Princeton University.
Malone C; Relational Capital Group.

J Consum Psychol ; 22(2)2012 Apr.

Article in En | MEDLINE | ID: mdl-24403815

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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies Language: En Journal: J Consum Psychol Year: 2012 Document type: Article Country of publication: United States

Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies Language: En Journal: J Consum Psychol Year: 2012 Document type: Article Country of publication: United States