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Breaking the barriers of animosity: innovation in business models as a positioning strategy.
Areiza-Padilla, Jose Andres; Moise, Mihaela Simona; Manzi Puertas, Mario Andres.
Affiliation
  • Areiza-Padilla JA; Department of Business Administration, Pontificia Universidad Javeriana, Bogotá 110231, Colombia.
  • Moise MS; Department of Marketing, University of Valencia, 46022 Valencia, Spain.
  • Manzi Puertas MA; Department of Business Administration, Pontificia Universidad Javeriana, Bogotá 110231, Colombia.
Heliyon ; 7(7): e07545, 2021 Jul.
Article in En | MEDLINE | ID: mdl-34296022
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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Heliyon Year: 2021 Document type: Article Affiliation country: Colombia Country of publication: United kingdom
Fulltext
Add to My VHL
Print
XML
PubMed Links
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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Heliyon Year: 2021 Document type: Article Affiliation country: Colombia Country of publication: United kingdom