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Understanding Consumers' Preferences for Protected Geographical Indications: A Choice Experiment with Hungarian Sausage Consumers.
Török, Áron; Gorton, Matthew; Yeh, Ching-Hua; Czine, Péter; Balogh, Péter.
Affiliation
  • Török Á; Department of Agribusiness, Corvinus University of Budapest, 1093 Budapest, Hungary.
  • Gorton M; Business School and National Innovation Centre for Rural Enterprise, Newcastle University, Newcastle NE1 4SE, UK.
  • Yeh CH; Institute for Food and Resource Economics, University of Bonn, 53115 Bonn, Germany.
  • Czine P; Department of Statistics and Methodology, University of Debrecen, 4032 Debrecen, Hungary.
  • Balogh P; Department of Statistics and Methodology, University of Debrecen, 4032 Debrecen, Hungary.
Foods ; 11(7)2022 Mar 29.
Article in En | MEDLINE | ID: mdl-35407084
Geographical Indications (GIs) can increase producer margins and contribute to local economic development, but the extent to which they do so depends on the nature of consumer demand. A Discrete Choice Experiment (DCE) considers the value that consumers place on a Protected Geographical Indication (PGI) in comparison with a leading manufacturer's brand, as well as the importance of taste variations. Based on an application of DCE to sausages in Hungary, results indicate that a PGI can generate value to consumers exceeding that conveyed by the leading manufacturer's brand. Consumers' taste preferences, however, may not be consistent with the specification of GI products. Latent Class (LC) and Random parameter Latent Class (RLC) analyses identify two consumer segments, with the majority of consumers (71%-LC, 65%-RLC) classified as traditionalists, who most value the GI label, while a minority (29%-LC, 35%-RLC) is brand conscious, for whom the GI status is less salient. Both theoretical and business implications for GI marketing and club branding are drawn.
Key words

Full text: 1 Collection: 01-internacional Database: MEDLINE Aspects: Patient_preference Language: En Journal: Foods Year: 2022 Document type: Article Affiliation country: Hungary Country of publication: Switzerland

Full text: 1 Collection: 01-internacional Database: MEDLINE Aspects: Patient_preference Language: En Journal: Foods Year: 2022 Document type: Article Affiliation country: Hungary Country of publication: Switzerland