What Influences Consumers' Intention to Purchase Innovative Products: Evidence From China. | Front Psychol;13: 838244, 2022. | MEDLINE

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What Influences Consumers' Intention to Purchase Innovative Products: Evidence From China.

Li, Jie; Guo, Fan; Xu, Jialin; Yu, Zucheng.

Affiliation

Li J; School of Management, Shanghai University, Shanghai, China.
Guo F; International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.
Xu J; School of Management, Shanghai University, Shanghai, China.
Yu Z; International Business School Suzhou, Xi'an Jiaotong-Liverpool University, Suzhou, China.

Front Psychol ; 13: 838244, 2022.

Article in En | MEDLINE | ID: mdl-35432119

Key words

Chinese consumer; cognitive legitimacy; purchase intention; risk propensity; the theory of planned behavior

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Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: China Country of publication: Switzerland

Search on Google

Full text: 1 Collection: 01-internacional Database: MEDLINE Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: China Country of publication: Switzerland