Combining gain-loss frame and background color to increase the effectiveness of online oral health messages: Differences among decision stages.

Jiang, Tingting; Guo, Qian; Wu, Xi; Chi, Yu

Jiang, Tingting; Guo, Qian; Wu, Xi; Chi, Yu.

Affiliation

Jiang T; Center for Studies of Information Resources, Wuhan University, Wuhan, Hubei, 430072, China; School of Information Management, Wuhan University, Wuhan, Hubei, 430072, China.
Guo Q; School of Information Management, Wuhan University, Wuhan, Hubei, 430072, China.
Wu X; School of Information Management, Wuhan University, Wuhan, Hubei, 430072, China.
Chi Y; School of Information Science, University of Kentucky, Lexington, KY 40506, United States.

Int J Med Inform ; 168: 104902, 2022 12.

Article in En | MEDLINE | ID: mdl-36308867

Subject(s)

Oral Health; Persuasive Communication; Humans; Motivation; Communication; Health Promotion/methods; Intention

Key words

Background color; Decision stages; Message framing; Online oral health messages; Protection motivation

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Full text: 1 Collection: 01-internacional Database: MEDLINE Main subject: Persuasive Communication / Oral Health Type of study: Prognostic_studies Limits: Humans Language: En Journal: Int J Med Inform Journal subject: INFORMATICA MEDICA Year: 2022 Document type: Article Affiliation country: China Country of publication: Ireland

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