Understanding the influencing mechanism of users' participation in live streaming shopping: A socio-technical perspective. | Front Psychol;13: 1082981, 2022. | MEDLINE

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Understanding the influencing mechanism of users' participation in live streaming shopping: A socio-technical perspective.

Dong, Xueyan; Liu, Xu; Xiao, Xuan.

Affiliation

Dong X; School of Management, Northwestern Polytechnical University, Xi'an, China.
Liu X; School of Management, Northwestern Polytechnical University, Xi'an, China.
Xiao X; School of Management, Guangzhou University, Guangzhou, China.

Front Psychol ; 13: 1082981, 2022.

Article in En | MEDLINE | ID: mdl-36710761

Key words

IT afordance; attraction; cognitive assimilation; live streaming; live streaming participation; socio-technical perspective

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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies Aspects: Equity_inequality Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: China

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Full text: 1 Collection: 01-internacional Database: MEDLINE Type of study: Prognostic_studies Aspects: Equity_inequality Language: En Journal: Front Psychol Year: 2022 Document type: Article Affiliation country: China