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The cultural construction of self-enhancement: an examination of group-serving biases.
Heine, S J; Lehman, D R.
Affiliation
  • Heine SJ; Department of Psychology, Kyoto University, Japan.
J Pers Soc Psychol ; 72(6): 1268-83, 1997 Jun.
Article in En | MEDLINE | ID: mdl-9177019
Self-serving biases, found routinely in Western samples, have not been observed in Asian samples. Yet given the orientation toward individualism and collectivism in these 2 cultures, respectively, it is imperative to examine whether parallel differences emerge when the target of evaluation is the group. It may be that Asians show a group-serving bias parallel to the Western self-serving bias. In 2 studies, group-serving biases were compared across European Canadian, Asian Canadian, and Japanese students. Study 1 revealed that Japanese students evaluated a family member less positively than did both groups of Canadian students. Study 2 replicated this pattern with students' evaluations of their universities. The data suggest that cultural differences in enhancement biases are robust, generalizing to individuals' evaluations of their groups.
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Collection: 01-internacional Database: MEDLINE Main subject: Self Concept / Social Identification / Social Values / Ethnicity / Cross-Cultural Comparison Limits: Adolescent / Adult / Female / Humans / Male Language: En Journal: J Pers Soc Psychol Year: 1997 Document type: Article Affiliation country: Japan Country of publication: United States
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Collection: 01-internacional Database: MEDLINE Main subject: Self Concept / Social Identification / Social Values / Ethnicity / Cross-Cultural Comparison Limits: Adolescent / Adult / Female / Humans / Male Language: En Journal: J Pers Soc Psychol Year: 1997 Document type: Article Affiliation country: Japan Country of publication: United States