The cultural construction of self-enhancement: an examination of group-serving biases.
J Pers Soc Psychol
; 72(6): 1268-83, 1997 Jun.
Article
in En
| MEDLINE
| ID: mdl-9177019
Self-serving biases, found routinely in Western samples, have not been observed in Asian samples. Yet given the orientation toward individualism and collectivism in these 2 cultures, respectively, it is imperative to examine whether parallel differences emerge when the target of evaluation is the group. It may be that Asians show a group-serving bias parallel to the Western self-serving bias. In 2 studies, group-serving biases were compared across European Canadian, Asian Canadian, and Japanese students. Study 1 revealed that Japanese students evaluated a family member less positively than did both groups of Canadian students. Study 2 replicated this pattern with students' evaluations of their universities. The data suggest that cultural differences in enhancement biases are robust, generalizing to individuals' evaluations of their groups.
Search on Google
Collection:
01-internacional
Database:
MEDLINE
Main subject:
Self Concept
/
Social Identification
/
Social Values
/
Ethnicity
/
Cross-Cultural Comparison
Limits:
Adolescent
/
Adult
/
Female
/
Humans
/
Male
Language:
En
Journal:
J Pers Soc Psychol
Year:
1997
Document type:
Article
Affiliation country:
Japan
Country of publication:
United States