Stigma: a linguistic analysis of the UK red-top tabloids press' representation of schizophrenia.

AIMS: Media representations of mental health problems may influence readers' understanding of, and attitude towards, people who have received psychiatric diagnoses. Negative beliefs and attitudes may then lead to discriminatory behaviour, which is understood as stigma. This study explored the language used in popular national newspapers when writing about schizophrenia and considered how this may have contributed to the processes of stigmatisation towards people with this diagnosis. METHODS: Using corpus linguistic methods, a sample of newspaper articles over a 24-month period that mentioned the word 'schizophrenia' was compared with a similar sample of articles about diabetes. This enabled a theory-driven exploration of linguistic characteristics to explore stigmatising messages, while supported by statistical tests (log-likelihood) to compare the data sets and identify words with a high relative frequency. RESULTS: Analysis of the 'schizophrenia' data set identified that overtly stigmatising language (e.g. 'schizo') was relatively infrequent, but that there was frequent use of linguistic signatures of violence. Articles frequently used graphic language referring to acts of violence, descriptions of violent acts, implements used in violence, identity labels and exemplars of well-known individuals who had committed violent acts. The word 'schizophrenic' was used with a high frequency ( n = 108) and most commonly to name individuals who had committed acts of violence. DISCUSSION: The study suggests that while the press has largely avoided the use of words that press guidance has steered them away from (e.g. 'schizo' and 'psycho'), they still use a range of graphic language to present people with a diagnosis of schizophrenia as frighteningly 'other' and as prone to violence. This repetition of negative stereotypical messages may well contribute to the processes of stigmatisation many people who experience psychosis have to contend with.