The survey dataset of The Influence of theory of planned behaviour on purchase behaviour on social media.

Zhou, Ying; Loi, Alexa Min-Wei; Tan, Garry Wei-Han; Lo, Pei-San; Lim, WeiLee

Zhou, Ying; Loi, Alexa Min-Wei; Tan, Garry Wei-Han; Lo, Pei-San; Lim, WeiLee.

Afiliación

Zhou Y; Faculty of Business and Management, UCSI University Sarawak Campus, Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, Kuching, Sarawak 93450, Malaysia.
Loi AM; UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia.
Tan GW; Faculty of Business and Management, UCSI University Sarawak Campus, Lot 2976, Block 7, Muara Tebas Land District, Sejingkat, Kuching, Sarawak 93450, Malaysia.
Lo PS; UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia.
Lim W; UCSI Graduate Business School, UCSI University, No. 1 Jalan Menara Gading, UCSI Heights, Cheras, Wilayah Persekutuan Kuala Lumpur 56000, Malaysia.

Data Brief ; 42: 108239, 2022 Jun.

Article en En | MEDLINE | ID: mdl-35592771

Palabras clave

Perceived behavioural control, Malaysia; Social commerce; Social norms; Social shopping; Theory of planned behaviour; User attitudes

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Texto completo: 1 Colección: 01-internacional Base de datos: MEDLINE Tipo de estudio: Prognostic_studies Idioma: En Revista: Data Brief Año: 2022 Tipo del documento: Article País de afiliación: Malasia

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