Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic.
Int J Hosp Manag
; 93: 102795, 2021 Feb.
Article
en En
| MEDLINE
| ID: mdl-36919174
ABSTRACT
Robots and artificial intelligence (AI) technologies are becoming more prominent in the tourism industry. Nowadays, consumers are faced with multiple options involving both human and robot interactions. A series of experimental studies were implemented. Four experiments demonstrated that consumers had a more positive attitude toward robot-staffed (vs. human-staffed) hotels when COVID-19 was salient. The results were different from previous studies, which were conducted before the COVID-19 pandemic. Since the moderating role of perceived threat in consumers' preference for robot-staffed hotels was significant, the respondents' preference was attributed to the global health crisis. This research provides a number of theoretical and managerial implications by improving the understanding of technology acceptance during a health crisis.
Texto completo:
1
Colección:
01-internacional
Base de datos:
MEDLINE
Aspecto:
Patient_preference
Idioma:
En
Revista:
Int J Hosp Manag
Año:
2021
Tipo del documento:
Article
País de afiliación:
Hong Kong