Influence factors of investment management of hospital intangible assets: Take reputation as an example / 第二军医大学学报
Academic Journal of Second Military Medical University
; (12): 314-317, 2010.
Article
en Zh
| WPRIM
| ID: wpr-841183
Biblioteca responsable:
WPRO
ABSTRACT
Objective: To analyze the influencing factors of investment management of hospital intangible assets, so as to provide countermeasures for establishing and optimizing the investment management system of hospital intangible assets. Methods: Taking hospital reputation as an example, we analyzed its role in the investment management of hospital intangible assets and the maintenance of hospital reputation in an economic perspective using Shapiro model and game theory. Results: The factors, such as the blueprint of hospital, efficiency of medical quality information transmission, and cost variance, all influenced the reputation of hospital. Conclusion: In the health care field, stable property right system should be established and market information agents should be cultivated. The administrative actions of involved departments should abide by the related regulation and the running system of hospitals should be optimized.
Texto completo:
1
Base de datos:
WPRIM
Tipo de estudio:
Prognostic_studies
Idioma:
Zh
Revista:
Academic Journal of Second Military Medical University
Año:
2010
Tipo del documento:
Article