Accounting for product impact in the airlines industry
s.l; Harvard Business School; 2020.
Não convencional
em Inglês
| ODS
| ID: biblio-1344564
Biblioteca responsável:
BR1.1
ABSTRACT
We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the airlines industry. We design a monetization methodology that allows us to calculate monetary impact estimates of fare affordability, timeliness and gate control, among other factors. Our results indicate substantial differences in the impact that competitors have through their products. These differences demonstrate how impact reflects corporate strategy and informs decision-making on industry-specific areas, including airline route structure choices.(AU)
Texto completo:
Disponível
Coleções:
Bases de dados internacionais
Base de dados:
ODS
Assunto principal:
Aviação
/
Proposta de Concorrência
/
Indústrias
Tipo de estudo:
Estudo prognóstico
Idioma:
Inglês
Ano de publicação:
2020
Tipo de documento:
Não convencional