OPINIONS AND ATTITUDES OF CONSUMERS RELATED TO THE PURCHASE OF POTATOES AND REPERCUSSION ON THE OFFER OF FRENCH CULTIVARS
Bol. Centro Pesqui. Process. Aliment
; 31(01): 01-12, jan. 2013.
Artigo
em Inglês
| LILACS
| ID: biblio-911967
Biblioteca responsável:
BR16.1
ABSTRACT
The present work aimed to evaluate opinions and attitudes of consumers during purchase of potatoes, and analyze the availability of French cultivars. By means of focus groups, it was observed that the purchase of potatoes was affected by factors related to the potatoes themselves, such as size and shape, and environmental determinants. Decision making was based on previous experiences and cultural codes already established. Despite the importance of seals of quality, there was no significant indication that potato quality played a more important role than cultural patterns. It was concluded that even when offering specials on high quality cultivars, such as the French cultivar, special offers should be preceded by educational activities to establish cultural codes for purchase of potatoes.
Texto completo:
Disponível
Coleções:
Bases de dados internacionais
Base de dados:
LILACS
Assunto principal:
Solanum tuberosum
/
Qualidade dos Alimentos
/
Comportamento do Consumidor
Tipo de estudo:
Estudo de avaliação
/
Estudo prognóstico
/
Pesquisa qualitativa
Limite:
Humanos
Idioma:
Inglês
Revista:
Bol. Centro Pesqui. Process. Aliment
Assunto da revista:
Ciências da Nutrição
/
Nutricionistas
Ano de publicação:
2013
Tipo de documento:
Artigo
País de afiliação:
Brasil
Instituição/País de afiliação:
Universidade Federal de Minas Gerais/BR
/
Universidade Federal de Viçosa/BR