On Medication Socialization / 中国药房

ABSTRACT

OBJECTIVE:To focus on the phenomenon of medication socialization.METHODS:Referenced by the related literature,different social factors affecting medication socialization were analyzed from the perspective of social pharmacy.RESULTS&CONCLUSION:The social factors affecting medication socialization were patients,pharmaceutical enterprises,governmental regulatory agencies,pharmacologists,new technologies,hospitals,doctors etc.To prevent medication from over-socialization effectively,medical professionals’roles should be brought into full play,people’s consciousness of rational drug use should be strengthened,enterprises’attention to the social effects should be emphasized,and governmental supervi-sion should be strengthened,meanwhile correct public opinion orientations should be followed.