Application of SWOT analysis in the development of foreign affairs work in Chongqing traditional Chinese medicine hospital / 国际中医中药杂志

ABSTRACT

Based on the SWOT analysis, this paper studied the advantages and disadvantages, external opportunities and challenges of foreign affairs work in Chongqing TCM Hospital. It also discusseds and presented the development strategy of hospital foreign affairs work. Chongqing Traditional Chinese Medicine Hospital developed its own advantages and reduces pressures by seizing external opportunities. It made use of external opportunities to overcome shortcomings, solve internal problems, and respond to external challenges. The hospital gradually regulates the foreign affairs work, enhances the international communication capability of TCM, and expands the influence and core competitiveness.