Survey on determining methods of delivering health information to urban population aged 15-64 / Монголын Анагаах Ухаан

ABSTRACT

GoalTo determine current and the most widely used methods of delivering health information to urban population aged 15-64.Materials and MethodsA two-stage proportional sampling method was used and 809 respondents aged 15-64 were involved. The data was collected using quantitative and qualitative methods. Quantitative data was processed using the SPSS 13 software. Error limit (e) of 0.05 was chosen as having a statistical probability.ResultsSurvey involved 809 respondents aged 15-64 from Ulaanbaatar, Bayan-ulgii aimag (western region), Huvshul aimag (forest region), Dornod aimag (eastern region) and Dundgovi aimag (central region) centers of which 357 are male and 452 female. TV is the most popular information source although there are no regular hours for health information; in particular NCDs. Respondents prefer to watch related programs at specific TV hours every week. In regards to ways of receiving information, respondents would like to see live TV programs (60.9%), short commercials or ads (29.7%), documentaries (24.1%) and entertainment shows (17.1%).Conclusions:1. The most popular sources for getting health information, specifically on NCDs, to the population are television, newspapers, magazines, the Internet and friends. There is no difference noticed in information sources between Ulaanbaatar and aimag centers.2. There is a need to deliver information to population aged 15-64 on general understanding of NCDs, their prevention, on healthy diet, avoidance of harmful habits such as use of alcohol and tobacco. The most effective ways to deliver the information to the target population are communication channels such as television, health professionals and facilities, health volunteers, newspapers, magazines, Internet and friends.