Marketing Students' Knowledge and Attitudes Towards Hepatitis B and Hepatitis B Infected Patients: A Survey Study

ABSTRACT

The research aim to investigate marketing students' knowledge; attitude towards Hepatitis B and willingness to associate with infected people in order to contribute to the body of knowledge that in the area of infectious disease in school health. The paper was based on quantitative exploratory survey research. The sample size was 151 selected through convenient sample method. There were 111 males and 38 females with 2 missing responses. The questionnaires were self written and personally administered to the respondents. Data were analysed using descriptive statistics such as percentages and frequency count. Results indicated that respondents have fair knowledge of Hepatitis B and positive and negative attitudes towards some issues. It is recommended that future research must increase sample size and extend the study to other department of the school and the staff of the school. It is also recommended that aggressive method be used to ensure that people are vaccinated to protect them