Malawi drug action programme: information; education and communication; plan of action 1991-1995

ABSTRACT

The objective of the programme is to increase public awareness of the correct use and storage of medicines; correct misperceptions of the efficacy of different dosage forms and therapies; improve communication between patients and prescribers; and reduce wastage of medicines due to irrational use and non-compliance. The present plan proposes a combination of printed pictoral materials; newspaper and magazine features; traditional theatre performances; and radio broadcasts among others