ABSTRACT
Objective Analysis of the influence of enviromental factors on consumer satisfaction and behavior intentions. Methods The random sampling method is called into play for empirical investigation of some hospitals and medical organization in Guangzhou, in order to determine the environmental factors for hospitals by means of factor analysis and regression analysis. Results It is found that environmental factors affecting hospitals include the following: (1) internal environmental factors; (2) social factors; (3) hospital facilities and beds design factors; (4) hospital location and transportation factors; (5) aesthetic factors. Conclusion Hospitals should sophistically design and manage environment variables in view of potential customers, differentiating themselves from the rest for greater shares in the target market.
ABSTRACT
Based on the investigation of the scale of recruiting students in Chinese medicine colleges,the author thinks that Chinese medicine colleges and universities should develop the specialities featuring Chinese medicaine and the related rising specialties to provide personnel support for the development of the modern industry of Chinese medicine.
ABSTRACT
The authors investigated the medical higher universities enrollment and specialty setting of international economic & trade situation and proposed to strengthen the study and bold attempt of the differentiation of international economic & trade situation as well as to appropriately add some new branches to this specialty.Meanwhile,medical institutions must emphasize their medical characteristics.