Evaluación de las características nutricionales de alimentos y bebidas procesados publicitados en medios televisivos de Perú, 2021

El objetivo fue describir las características y el perfil nutricional de los alimentos y bebidas procesados publicitados durante el horario de protección al menor (6 am a 10 pm, según la regulación peruana) los dos canales de mayor audiencia de la televisión peruana. En este estudio transversal se grabaron 448 horas de contenido televisivo de 14 días aleatorios de 6:00 am a 10:00 pm, entre enero y febrero del 2021, donde se identificaron 2061 anuncios de alimentos y bebidas procesados. Entre 2:00 pm y 6:00 pm (33,9%) hubo mayor publicidad de alimentos. Las categorías más publicitadas fueron bebidas (41,7%) y confitería (17,8%). El 46,9% de alimentos superó al menos uno de los parámetros técnicos (azúcar total, grasas saturadas o sodio) de la primera etapa de la ley peruana y el 88,4% lo haría en la segunda etapa. La mayoría de alimentos y bebidas publicitados fueron procesados y superaban los parámetros de nutrientes críticos.

The objective was to describe the characteristics and nutritional profile of processed foods and beverages advertised during child protection hours (6 am to 10 pm, according to Peruvian regulations) on the two channels with the largest audience on Peruvian television. In this cross-sectional study, 448 hours of television content on 14 random days from 6:00 am to 10:00 pm between January and February 2021 were recorded and 2061 advertisements for processed foods and beverages were identified. The time frame with the most publicity for these foods was between 2:00 pm. and 6:00 pm. (33,9%). The most advertised categories were beverages (41,7%) and confectionery (17,8%). 46,9% of foods exceeded at least one of the technical parameters evaluated in the first stage of the Peruvian law (total sugar, saturated fat, or sodium) and 88,4% would do so in the second stage. The majority of advertised foods and beverages were processed, and most of these exceed critical nutrient parameters.

Investigation on e-cigarette use among middle school students in Ningbo City / 预防医学

Objective@# To investigate the e-cigarette use and its influencing factors among middle school students in Ningbo City, Zhejiang Province, so as to provide insights into e-cigarette control among adolescents.@*Methods@#Students of junior high schools, high schools and vocational high schools in Ningbo City were sampled using a multi-stage stratified cluster random sampling method from September to October 2021. Students' general information, cigarette and e-cigarette use and e-cigarette advertising exposure were collected using 2021 China Youth Tobacco Survey Questionnaire, and proportions of e-cigarette current use and attempt to use were analyzed. Factors affecting the attempt to use e-cigarettes were identified using a multivariable logistic regression model. @*Results@#Totally 1 591 questionnaires were allocated, and 1 574 valid questionnaires were recovered, with an effective rate of 98.93%. The respondents included 863 males (54.83%) and 711 females (45.17%); 787 junior high school students (50.00%), 535 high school students (33.99%) and 252 vocational high school students (16.01%). The proportion of current e-cigarette use was 1.91% and the proportion of attempt to use e-cigarettes was 6.61%. Multivariable logistic regression analysis identified males (OR=2.544, 95%CI: 1.438-4.501), living in rural areas (OR=2.084, 95%CI: 1.195-3.634), having close friends who were smokers (OR=4.828, 95%CI: 2.936-7.940), witnessing teachers smoking at school (OR=2.766, 95%CI: 1.642-4.659), e-cigarette advertising exposure (OR=2.155, 95%CI: 1.315-3.532), current cigarette use (OR=9.365, 95%CI: 2.610-33.603) and attempt to use cigarettes (OR=7.519, 95%CI: 4.115-13.737) as promoting factors for the attempt to use e-cigarette. @* Conclusions @#There are e-cigarette use behaviors among middle school students in Ningbo City. Having teachers or close friends who were smokers, cigarette use behaviors and e-cigarette advertising exposure may increase the risk of attempt to use e-cigarettes among middle school students.

E-cigarette use among middle school students in Hainan Province / 预防医学

Objective@#To investigate of e-cigarette use among middle school students in Hainan Province, so as to provide insights into tobacco control among adolescents.@*Methods@#Students were randomly sampled using a multistage stratified cluster random sampling method from three junior high schools, two high schools and one vocational high school in Hainan Province from July to October, 2021. Participants' basic features, use of e-cigarettes, e-cigarette advertising exposure were collected using the Questionnaire on Tobacco and Alcohol Prevalence among Chinese Adolescents in 2021 prepared by Chinese Center for Disease Control and Prevention. Following data weighting, students' use of e-cigarettes and exposure to e-cigarette advertisements were descriptively analyzed, and factors affecting current use of e-cigarettes were identified using a multivariable logistic regression model.@*Results@#A total of 8 561 questionnaires were allocated, and 8 538 valid questionnaires were recovered, with an effective recovery rate of 99.73%. The respondents included 4 470 boys (52.35%) and 4 068 girls (47.65%), and there 4 367 junior high school students (51.15%), 3 482 high school students (40.78%), and 689 vocational high school students (8.07%). The rate of e-cigarette use was 25.01% and the rate of current e-cigarette use was 4.68%. There were 2 728 respondents with exposure to e-cigarette advertising during the past 30 days, and the number of weighted individuals were 210 932 (32.60%). The route of e-cigarette advertising exposure mainly included point-of-sale (21.59%), stores (13.61%), and shopping websites (9.01%). Multivariable logistic regression analysis identified region (OR=0.610, 95%CI: 0.482-0.772), males (OR=1.332, 95%CI: 1.062-1.669), high school students (OR=0.376, 95%CI: 0.259-0.545), companion smoking (OR=6.645, 95%CI: 4.935-8.948) and advertising exposure (OR=3.229, 95%CI: 2.581-4.040) as factors affecting current use of e-cigarettes. @*Conclusions@#The use of e-cigarettes among middle school students is higher in Hainan Province than the national level, and exposure to e-cigarette advertisements may facilitate use of e-cigarettes. It is necessary to strengthen the supervision of e-cigarettes, strictly restrict e-cigarettes advertisements and promotions.

A "Copa das Copas" uso político-ideológico do futebol em propaganda governamental / The "Cup of the Cups": political-ideological use of soccer in government advertisement

O objetivo da pesquisa foi analisar, por meio de estratégias textuais, como se deu o uso político-ideológico do futebol na propaganda do governo federal"Isso é ser brasileiro. Essa é a Copa das Copas", veiculada na mídia televisiva, em 2014.Para isso, utilizamos os pressupostos do Physical Cultural Studies. A análise evidenciou que o esporte foi utilizado pelo governo federal com fins político-ideológicos. Assim, identificamos o reforço ao sentimento de patriotismo, a presença de intencionalidades visando promover aceitação da realização da Copa do Mundo no Brasil e, relações intertextuais que visavam transmitir uma ideia positiva do governo petista, partido então no poder do Estado e que concorreria à reeleição em 2014.

The goal of the research was to analyze, through textual strategies, how the political-ideological use of football happened in the federal governmentadvertisement"This is to be Brazilian. This is theCup of the Cups", conveyed onthe television media in 2014. For this,was used the Physical Cultural Studies' assumptions. The analysis showed that the sport was used by the Federal Government with political-ideological purposes. Thus, wasidentified the reinforcement of the sense of patriotism, thepresence of intentionalities aimed at promoting the acceptationof the World Cup in Brazil and intertextual relations aimed at conveying a positive idea of the PT government, political party thatwas in thepower of the State and wouldbe competefor reelection in 2014.

Acoustic niche partitioning in an anuran community from the municipality of Floriano, Piauí, Brazil / Partição de nicho acústico em uma comunidade de anuros do município de Floriano, Piauí, Brasil

Abstract Vocalizations are an important trait for the identification of cryptic and/or closely related amphibian species. Different vocalizations also contribute to partitioning of the acoustic space by sympatric species. This study aimed to describe the advertisement calls of anurans in a pond of the municipality of Floriano, State of Piauí, Brazil, and infer the acoustic niche partitioning of amphibians. Euclidean distance was used in a cluster analysis approach to infer the acoustic similarities among species. Thirteen species were analysed: Boana raniceps, Dendropsophus nanus, D. rubicundulus , D. minutus, Leptodactylus fuscus, L. troglodytes, L. vastus, Pithecopus nordestinus , Physalaemus cuvieri, P. nattereri, Pleurodema diplolister, Proceratophrys cristiceps and Scinax ruber. From these, six showed more than 90% of acoustic overlap: P. nattereri , P. cuvieri, L. fuscus and L. vastus (Leptodactylidae); and, D. nanus and D. rubicundulus (Hylidae). Despite the acoustic similarities among these six species, the acoustic interference was reduced due to the small number of sympatric species and to distinct features on carrier frequency such as dominant frequency and the degree of modulation in the frequency. Environmental factors limit the periods and sites of reproduction respectively, which may maintain the low anuran diversity and consequently reduce acoustic overlap.

Resumo A vocalização é um componente importante na identificação de espécies crípticas e/ou proximamente relacionadas de anfíbios anuros. Diferenças na bioacústica também contribuem para o particionamento do espaço acústico entre espécies simpátricas. Este estudo descreve o canto de anúncio de anuros em uma lagoa temporária do município de Floriano, Estado do Piauí, Brasil, além de buscar inferir o particionamento do nicho acústico entre essas espécies. Para tanto, foi utilizada a distância Euclidiana para compor uma análise de conglomerados e avaliar a similaridade/dissimilaridade da bioacústica da anurofauna. Treze espécies foram amostradas: Boana raniceps, Dendropsophus nanus, D. rubicundulus , D. minutus, Leptodactylus fuscus, L. troglodytes, L. vastus, Pithecopus nordestinus , Physalaemus cuvieri, P. nattereri, Pleurodema diplolister, Proceratophrys cristiceps e Scinax ruber. Destas, seis apresentaram mais de 90% de sobreposição acústica: P. nattereri, P. cuvieri, L. fuscus e L. vastus (Leptodactylidae); e, D. nanus e D. rubicundulus (Hylidae). Apesar da similaridade acústica entre essas seis espécies, a interferência é reduzida devido ao pequeno número de espécies simpátricas e certas características distintas na frequência do canto, tais como: frequência dominante e sua modulação. Fatores ambientais específicos do semiárido limitam os períodos e sítios reprodutivos, o que mantém baixa diversidade de espécies e consequentemente reduz a sobreposição no nicho acústico.

Variación en la actividad acústica de Hyalinobatrachium fleischmanni (Anura: Centrolenidae) en un ambiente urbano con diferentes niveles de ruido antropogénico

26. Las señales acústicas producidas por animales pueden ser enmascaradas por el ruido del medio ambiente en que se encuentran, tanto de origen natural como antropogénico. Una especie que puede ver afectada su comunicación por el ruido medio ambiental es la rana de vidrio Hyalinobatrachium fleischmanni (Centrolenidae), porque la distribución actual de esta especie en gran parte se encuentra en ambientes urbanos con altos niveles de ruido. En este trabajo analizamos si existe una relación entre la variación de los niveles de ruido antropogénico a través de la noche y la actividad vocal (cantidad de vocalizaciones por unidad de tiempo) de H. fleischmanni, a lo largo de un gradiente de ruido urbano. El trabajo lo realizamos en tres sitios dentro del Campus Universitario Rodrigo Facio, San José, Costa Rica durante el mes de junio de 2015. Para contabilizar la actividad vocal de la especie en cada sitio instalamos grabadores programables de 17:00 a las 6:00 por dos días consecutivos cada dos semanas. De forma simultánea, cuantificamos el ruido en dB cada hora a lo largo del periodo de grabación utilizando sonómetros. Comparamos la abundancia promedio de vocalizaciones por hora contra los niveles de ruido promedio por hora y sitio utilizando modelos lineales mixtos. Nuestros resultados demuestran que, tanto el ruido como la actividad vocal de H. fleischmanni variaron a lo largo de la noche. Sin embargo, encontramos que en el sitio más ruidoso el patrón de actividad de H. fleischmanni difiere de los dos sitios menos ruidosos.El sitio menos ruidoso fue el que presento una mayor actividad vocal a lo largo de todo el periodo de muestreo. A pesar de que no se encontró una relación directa entre el nivel de ruido antropogénico y la actividad acústica de H. fleischmanni, sí observamos un efecto de los niveles de ruido en los patrones de actividad de la especie.

23. Acoustic signals produced by animals can be masked by natural or anthropogenic environmental noise. A high proportion of the current distribution of the glass-frog Hyalinobatrachium fleischmanni (Centrolenidae) overlaps with noisy urban habitats, and this may affect the species acoustic communication. In this work, we analyzed the relationship between changes in anthropogenic noise level throughout the night and the diel acoustic variation (vocalization per time) in H. fleischmanni, within three sites with different noise level. We conducted this study in three sites inside the Rodrigo Facio University Campus, San José, Costa Rica in June 2015. We used an automated recorder per site to record glass-frog vocalizations, from 17:00 to 6:00 h, during two consecutive days, every two weeks, for a month. Simultaneously, we measured the noise levels in dB each hour using a soundmeter. We used linear mixed models to compare the vocalization mean per hour against the noise levels per hour and site. Our results showed that noise levels and H. fleischmanni acoustic activity varied throughout the night. The H. fleischmanni acoustic activity at the noisier site was different from sites with lower noise levels. The highest acoustic activity was found in the less noisy site throughout the sampled period. Although we fail to found a direct relationship between noise level and H. fleischmanni acoustic activity, noise level variation affects vocal activity pattern in this species.

2．About the Meaning of “Describe a False or Exaggerated Article” in the Pharmaceutical Affairs Law / 薬剤疫学

A judicial trial in which a pharmaceutical company and a former employee were prosecuted for violation of the Pharmaceutical Affairs Act： the pharmaceutical company and former employees have published papers in academic journals by providing researchers with fake data, such as providing false data disguised as having therapeutic effects on the results of multicenter clinical trials for hypertensive drugs.Regarding the case, the Tokyo District Court decision on March 16, 2017, and the Tokyo High Court of Appeals decision on November 19, 2020 indicated that both the pharmaceutical company and its former employees were not guilty. The reason is that the Pharmaceutical Affairs Law is a provision that punishes only when false or exaggerated articles are written for advertising purposes, so publication of scientific papers does not apply.However, there is a question about the interpretation that the provisions of the Pharmaceutical Affairs Law are limited to advertising purposes, and there is room to be identified as advertising purposes from the publication process of the academic dissertation in this case, so I can't agree with the judgment.

Facebook recruitment of smokers: comparing gain- and loss-framed ads for the purposes of an Internet-based smoking cessation intervention / Recrutamento de fumantes através do Facebook: uma comparação de anúncios com informações positivas e negativas em uma intervenção online voltada para a cessação do tabagismo / Captación de fumadores a través de Facebook: comparación de anuncios resaltados sobre los beneficios de dejar de fumar y los perjuicios del tabaquismo para una campaña publicitaria realizada en Internet como intervención contra el tabaquismo

Abstract: Gain- and loss-framed messages about smoking behavior have commonly been used to promote cessation. However, there are still no clear conclusions as to what kind of message is more effective for motivating smokers to quit. This study compared the effectiveness of loss- and gain-framed messages in the online recruitment of smokers via Facebook Advertising. Loss- and gain-framed messages about smoking were created and released as Facebook ads. Users who clicked on the ads were automatically redirected to the "Live Without Tobacco" intervention (http://www.vivasemtabaco.com.br). The amount spent on the ads was BRL 647.64. Data were collected from the Facebook Ads platform and from a relational database. Analyses were performed on the 6,350 users who clicked on one of the ads and 1,731 who were successfully redirected to the intervention. Gain-framed ads reached 174,029 people and loss-framed ads reached 180,527. The former received 2,688 clicks, while the latter received 3,662. The cost of the click was BRL 0.12 per gain-framed ad and BRL 0.09 per loss-framed ad. Loss-framed ads reached more users, got more clicks (and website accesses), and led to more accounts and quit plans being created. Loss-framed messages about smoking appear to be more cost-effective for both initial recruitment and intervention engagement. Facebook has proven to be a good outreach and recruitment tool and can be a solution for the difficulty in reaching smokers for cessation interventions.

Resumo: A cessação do tabagismo tem sido promovida através de mensagens positivas, focadas em ganhos, e negativas, focadas em perdas. Entretanto, ainda não há conclusões claras sobre o tipo de medida mais eficaz na motivação dos fumantes para deixar de fumar. O estudo comparou a efetividade das mensagens negativas e positivas no recrutamento online de fumantes através de anúncios no Facebook. Mensagens negativas e positivas sobre o tabagismo foram criadas e divulgadas pelo Facebook Ads. Ao clicar nos anúncios, os usuários eram automaticamente direcionados para a intervenção "Viva Sem Tabaco" (http://www.vivasemtabaco.com.br). O valor gasto na divulgação foi de BRL 647,64. Os dados foram extraídos da plataforma de anúncios do Facebook e de uma base de dados relacionais. As análises foram realizadas para os 6.350 usuários que clicaram em um dos anúncios e para os 1.731 usuários que foram redirecionados para a intervenção. Os anúncios positivos atingiram 174.029 pessoas e os negativos 180.527, que foram convertidas em 2.688 e 3.662 cliques, respectivamente. O custo do clique foi de BRL 0,12 para os anúncios positivos e de BRL 0,09 para os negativos. Os anúncios negativos atingiram mais usuários, receberam mais cliques no site e tiveram maior conversão em número de contas e planos de cessação criados. As mensagens sobre as perdas associadas com o tabagismo parecem ser mais custo-eficazes, tanto no recrutamento quanto no engajamento dos fumantes na intervenção. O Facebook mostrou ser uma boa ferramenta de divulgação e recrutamento e pode ser uma solução para a dificuldade de alcançar fumantes para intervenções de cessação.

Resumen: Los anuncios resaltados sobre los efectos del tabaco se han utilizado para luchar contra el tabaquismo. No obstante, todavía no existen conclusiones claras sobre qué tipo de mensaje es el más efectivo para motivar a los fumadores a dejar este hábito. Este estudio comparó la efectividad de anuncios resaltados sobre los beneficios de dejar de fumar y otros sobre los perjuicios del tabaquismo para una campaña de captación de fumadores en línea a través de Facebook Advertising. Estos anuncios fueron creados y divulgados mediante Facebook Ads. Los usuarios que hicieron clic en los anuncios fueron automáticamente redirigidos a la intervención "Vive sin Tabaco" (http://www.vivasemtabaco.com.br). La cantidad invertida para su difusión fue BRL 647.64. Los datos se recogieron de la plataforma Facebook Ads y de una base de datos relacional. Los análisis se realizaron con 6.350 fumadores que hicieron clic en uno de los anuncios y con los 1.731 que fueron redirigidos a la intervención. Los anuncios sobre los beneficios de dejar de fumar llegaron a 174.029 personas y los relativos a los perjuicios a 180.527, que se convirtieron en 2.688 y 3.662 clics, respectivamente. El coste del clic fue BRL 0.12 para los anuncios sobre los beneficios de dejar de fumar y BRL 0.09 en el caso de los que subrayaban los perjuicios. Estos últimos alcanzaron a más usuarios, tuvieron más clics en la página web, y existió una conversión más grande entre el número de cuentas y planes creados para dejar de fumar. Asimismo, estos anuncios se muestran como más costo efectivos, tanto para la captación, como para la implicación de fumadores en esta intervención. Facebook ha demostrado ser una buena herramienta de alcance y captación y puede ser una solución para evitar la dificultad de llegar a fumadores en intervenciones de lucha contra el tabaquismo.

Analysis of Status Quo and Characteristics of Drug Advertisement Supervision in China / 中国药房

OBJECTIVE:To provide reference for strengthening drug advertisement supervision in departments of food and drug administration. METHODS:The annual statistical reports were collected from departments of food and drug administration during 2006-2016,and the level of province data of Statistical Yearbook of China Food and Drug Administration were also collected in 2013 and 2015. Comparative analysis and quantitative analysis were used to analyze drug advertising approval, revocation of drug advertisement registration approved number,disclosing illegal drug advertisements to industrial and commercial administrative departments and off-site record of drug advertising. RESULTS & CONCLUSIONS:The number of national drug advertising approval decreased from 35 530 in 2006 to 30 027 in 2016,and showed a downward trend on the whole except for a small increase in a few years. The number of revocation of national illegal drug advertisement was basically within 100 in most years;but there was a significant difference between provinces(regions,cities). The number of illegal drug advertisement transferred to industrial and commercial administration departments rose first and then declined since 2014;there was great difference in the proportion of illegal drug advertisement in total number of approved advertisement among the provinces(regions, cities). The proportion of the number of off-site record of drug advertisement in the number of drug advertisement approval in 18 provinces(regions,cities)was higher than national average(69.87%)in 2015. Relevant departments are suggested to gradually abolish off-site record system of drug advertisement,establish prefect drug advertisement review in advance system,strengthen cooperation with industrial and commercial administrative departments,refine statistical indexes of drug advertisement approval and examination,and improve drug advertisement supervision gradually.

Legal Regulation on Medical Advertisement / 中国医学伦理学

Illegal medical advertisement induces the patient's choice of seeking for medical care,A wrong chioce could cause that the patient loses the opportunity of obtaining the proper medical diagnosis and treatment in time.This is the root cause of regulation of medical advertisement in law.The law has strict rules on the release master and contents of legal medical advertisement.Violating this regulation can be the basis of administrative saction,civil liability for damages and even criminal punishment.

Effects of Anti-Smoking Public Service Announcements on the Attitudes of Korean College Students toward Smoking

OBJECTIVES: This study aimed to identify the effects of anti-smoking public service announcements on the attitudes of Korean college students toward smoking. METHODS: This study involved students via convenience sampling from seven universities who were randomly assigned to four groups. All groups completed a preliminary questionnaire, before being shown a public service announcement twice, and then completed a post viewing questionnaire. RESULTS: For announcements with positive messages, the proportion of changes in beliefs and attitudes were 39.1% and 19.8%, respectively, whereas those with negative messages showed a greater proportion of changes in the beliefs (59.7%) and attitudes (40.3%). After adjusting for sex and change in belief, the message types and smoking status were identified as factors affecting the change in the participants attitudes. A negative message resulted in a greater change in attitudes (odds ratio [OR], 3.047; 95% confidence interval [CI], 1.847–5.053). Ever-smokers including current smokers showed a greater positive change in attitude than never-smokers (OR, 6.965; 95% CI, 4.107–11.812). CONCLUSION: This study found that positive anti-smoking public service announcements were more effective on attitude change than negative messages. Additionally these announcements were more effective among viewers who were current smokers or had a prior smoking experience.

Effects of strict control of tobacco advertisement after implementation of the Advertising Law / 上海交通大学学报（医学版）

Objective · To compare the prevalence of tobacco advertisement before and after implementation of the new edition of Advertising Law of the People's Republic of China and evaluate the effects of implementation of the new Advertising Law. Methods · Tobacco sales places, public places, and streets in Shanghai were randomly selected to observe tobacco advertisement and complete the survey. The survey was carried out in 10 districts of Shanghai in June 2015 with 10 tobacco sales places selected in each district, and in 4 districts of Shanghai in June 2016 with 25 tobacco sales places selected in each district. Sales places included convenient stores, tobacco stores, supermarkets, and kiosks. In addition, public transport waiting points, public transport vehicles, hospitals, shopping centers, restaurants, bars, and Internet cafes were selected into survey in 2016. Results · In 2016, the proportion of tobacco sales places having tobacco advertisement was lower than that in 2015, but the proportion of tobacco promotion behaviors was higher. In 2016, 128 public places and streets were investigated and only 1 had outdoor tobacco advertisement. Conclusion · The new edition of Advertising Law has significant effect on controlling tobacco advertisement, but tobacco sales places still have tobacco advertisement with various disguised promotion forms. Tobacco sales places have diversified business styles and minors often enter these places. It is recommended that a clear definition of disguised forms of tobacco advertisement should be made, tobacco advertisement at tobacco sales places needs to be supervised, the release of tobacco advertisement should be strictly reviewed, and existing tobacco advertisement should be severely punished, so as to prevent minors from exposing to tobacco advertisement and information luring smoking.

Exposición a la publicidad de tabaco y consumo de tabaco en adolescentes en América del Sur / Tobacco advertisement exposure and tobacco consumption among youths in South America

Resumen: Objetivo: Este estudio evalúa la relación estadística entre la exposición a la publicidad de tabaco y el tabaquismo en los adolescentes de América del Sur. Material y métodos: Usando datos de la Encuesta Mundial de Tabaquismo en Jóvenes (GYTS) se estudiaron los niveles de exposición a nivel de escuela, ante distintos tipos de publicidad, además se evaluaron los comportamientos asociados al tabaquismo durante la experimentación y consumo. La muestra total fue de 134 073 jóvenes de Argentina, Bolivia, Chile, Perú, Brasil, Uruguay, Surinam, Colombia, Guyana, Ecuador, Paraguay y Venezuela que se combinaron en el análisis. Resultados: La exposición a la publicidad está positiva y significativamente asociada a un incremento en las probabilidades de que los jóvenes experimenten con el cigarrillo al menos una vez en sus vidas. Para los fumadores activos, la exposición a la publicidad está positiva y significativamente asociada con el número de cigarrillos fumados. Conclusiones: La publicidad de productos de tabaco debe ser controlada fuertemente o eliminada totalmente en varios países de Sudamérica.

Abstract: Objective: To assesses the statistical association between exposure to tobacco marketing and tobacco consumption among adolescents in South America, by using data from the Global Youth Tobacco Survey. Materials and methods: Using data from the Global Youth Tobacco Survey (GYTS), the exposure to tobacco marketing at the school level was studied from advertising in TV, radio, massive public events and street advertisement. Tobacco behaviour was considered. The total pooled sample used was 134 073 youths from Argentina, Bolivia, Chile, Peru, Brazil, Uruguay, Suriname, Colombia, Guyana, Ecuador, Paraguay and Venezuela. Results: The exposure to tobacco marketing is positively and significantly associated to the probability of youths experimenting with tobacco (at least once in their lifetime). For regular smokers, exposure to tobacco marketing is positively and significantly associated to smoking intensity. Conclusions: These results call for the implementation of strong restrictions on tobacco advertisement of various types in South American countries.

Acoustic niche partitioning in an anuran community from the municipality of Floriano, Piauí, Brazil

Abstract Vocalizations are an important trait for the identification of cryptic and/or closely related amphibian species. Different vocalizations also contribute to partitioning of the acoustic space by sympatric species. This study aimed to describe the advertisement calls of anurans in a pond of the municipality of Floriano, State of Piauí, Brazil, and infer the acoustic niche partitioning of amphibians. Euclidean distance was used in a cluster analysis approach to infer the acoustic similarities among species. Thirteen species were analysed: Boana raniceps, Dendropsophus nanus, D. rubicundulus , D. minutus, Leptodactylus fuscus, L. troglodytes, L. vastus, Pithecopus nordestinus , Physalaemus cuvieri, P. nattereri, Pleurodema diplolister, Proceratophrys cristiceps and Scinax ruber. From these, six showed more than 90% of acoustic overlap: P. nattereri , P. cuvieri, L. fuscus and L. vastus (Leptodactylidae); and, D. nanus and D. rubicundulus (Hylidae). Despite the acoustic similarities among these six species, the acoustic interference was reduced due to the small number of sympatric species and to distinct features on carrier frequency such as dominant frequency and the degree of modulation in the frequency. Environmental factors limit the periods and sites of reproduction respectively, which may maintain the low anuran diversity and consequently reduce acoustic overlap.

Resumo A vocalização é um componente importante na identificação de espécies crípticas e/ou proximamente relacionadas de anfíbios anuros. Diferenças na bioacústica também contribuem para o particionamento do espaço acústico entre espécies simpátricas. Este estudo descreve o canto de anúncio de anuros em uma lagoa temporária do município de Floriano, Estado do Piauí, Brasil, além de buscar inferir o particionamento do nicho acústico entre essas espécies. Para tanto, foi utilizada a distância Euclidiana para compor uma análise de conglomerados e avaliar a similaridade/dissimilaridade da bioacústica da anurofauna. Treze espécies foram amostradas: Boana raniceps, Dendropsophus nanus, D. rubicundulus , D. minutus, Leptodactylus fuscus, L. troglodytes, L. vastus, Pithecopus nordestinus , Physalaemus cuvieri, P. nattereri, Pleurodema diplolister, Proceratophrys cristiceps e Scinax ruber. Destas, seis apresentaram mais de 90% de sobreposição acústica: P. nattereri, P. cuvieri, L. fuscus e L. vastus (Leptodactylidae); e, D. nanus e D. rubicundulus (Hylidae). Apesar da similaridade acústica entre essas seis espécies, a interferência é reduzida devido ao pequeno número de espécies simpátricas e certas características distintas na frequência do canto, tais como: frequência dominante e sua modulação. Fatores ambientais específicos do semiárido limitam os períodos e sítios reprodutivos, o que mantém baixa diversidade de espécies e consequentemente reduz a sobreposição no nicho acústico.

A Study of the Discussions on Psychiatry of Korea in the 1960s and 1970s: From Mental Hygiene to Modern Psychiatry / 의사학

This study is to review the emergence of new psychiatrists, scientific rationalization, and popular internalization to reorganize the formation process of modern psychological medicine system. Unlike eugenic psychiatry from the Japanese Colonial Era, the social conditions and contexts forming autonomous system of psychiatry of Korea in the 1960s and 1970s have been concentrated. The discussion approach has been tried to secure two perspectives-treatment and criticism-at the same time and to expand the time and scope of study through the extensive texts such as newspapers, magazines, books, advertisements, and others in the 1960s and 1970s. Through formation of subject, rationalization, and popularization, this study has surveyed the characteristics of psychiatry in the 1960s and 1970s to accentuate complicated conditions and kinetic steps to systemize psychiatry as scientific field to promote treatment of patients by deviating from mental hygiene approaching national mental health from cleanliness and removal. The characteristics are summarized as follows. First, as the ethical models of good doctors, medical paternalistic doctors, and non-authoritarian symmetric doctors have been proposed as good psychiatrists by new medical specialists with experience of globality, a new subject emerges. However, there has been illegalization process of unlicensed medical practitioner excluded by the regulatory authority called “clearness.” Second, the rationalization of psychiatry has been accelerated through the dispute of enactment of Mental Hygiene Law, segmentalization of concept of mental illness, and scientific characteristics. Especially, the disputes over enactment of Mental Hygiene Law focused on criminalization of mental patients brought a result to regulate the patients as the target of humanistic treatment and potential criminals at the same time. Third, popularization of psychiatry has embraced invisible mental illness into popular daily life through visual measure called medicine advertisement, and through the discussion about social neurosis, a new paradigm for diagnosis of Korean society has been proposed. Moreover, by focusing on autobiographical works with voices of patients, this article reveals a new doctor-patient relationship.

The Inhibitory Effect of Korean Antismoking Advertisement on Smoking Urge / 신경정신의학

OBJECTIVES: This study compares the emotional reaction and inhibitory effect on smoking urge between foreign antismoking advertisements and Korean antismoking advertisements. METHODS: Twenty-seven male smokers responded to a self-report survey including a Questionnaire on Smoking Urge and on emotional reactions such as disgust, anger and fear after watching a foreign antismoking advertisement, neutral images, and a Korean antismoking advertisement. We compared the smoking urge between the foreign antismoking advertisement and Korean antismoking advertisement and investigated emotional reactions associated with reduction in the smoking urge. RESULTS: The foreign antismoking advertisement inhibited the smoking urge but Korean antismoking advertisement did not. A significantly higher emotional response was evoked by the antismoking advertisements than in neutral images. However, among the emotions respondents reported about the foreign antismoking advertisement, only disgust was significantly associated with smoking urge. CONCLUSION: These results support published research, in that warning labels with high-rated emotional reactions are associated with reduction in the smoking urge. High emotional reactions such as disgust may enhance the effect of Korean antismoking advertisements.

Direct To Consumer Advertising: A Mixed Blessing.

Abstracts: Direct-to-consumer advertising (DTCA) is a tool used by pharmaceutical companies to market and promote medicines directly to potential consumers by means of different media but the debate for and against this is ongoing and fairly balanced. Direct to consumer promotion of pharmaceutical product is considered illegal in many parts of the world. United States and New Zealand are the only two countries which have legalized DTCA, but the advent of internet has broken all barriers. Advertisement of prescription medicines through internet and social media has made it difficult for government and regulatory authorities to effectively implement the laws which govern DTCA. In India Despite the existing legislations banning the advertisement of drugs in certain diseased conditions, lucrative advertisements of drugs and medical remedies are freely flowing in the Indian mass media nowadays. These advertisements allure the vulnerable consumers thus increasing the threat of self-medication in the society. A multi prong strategy involving government, pharmaceutical industry, doctors, medical associations and consumers is urgently required to curb the inappropriate use of DTCA. Through this article it is tried to critically appraise the advantages, disadvantages and remedies regarding direct to consumer drugs advertisement in India.

Marketing de alimentos e obesidade infantil: diretrizes para regulamentação / Food marketing and childhood obesity guidelines for regulation

Introdução - A obesidade infantil está pautada como assunto de saúde pública e exige a análise, implementação e avaliação de novas intervenções. O marketing é apontado como um dos fatores que interferem no aumento do índice de sobrepeso e de obesidade da população. As estratégias de comunicação publicitária se utilizam de processos cognitivos para determinar, através de elementos emocionais do receptor, a escolha e o consumo de alimentos não saudáveis, já que os publicitários respondem à demanda das empresas que buscam lucrar com seus produtos. Já se afirma que a regulamentação legal do marketing dos alimentos infantis não saudáveis deve ser adotada como instrumento de política pública na prevenção da obesidade. Assim, justifica-se a investigação de quais seriam as formas mais apropriadas para regular esse tipo de marketing no Brasil, de forma a garantir o direito à saúde e à alimentação adequada e saudável. Objetivo - Analisar o papel do marketing como um dos determinantes da obesidade infantil, buscando apontar, no campo jurídico, estratégias para a sua regulamentação no Brasil. Métodos - Revisão de literatura, análise de textos legislativos e de programas adotados para controle da obesidade infantil, além de entrevistas com representantes de entidades e profissionais diretamente ligados à implementação de políticas públicas, nacionais e internacionais, de controle da nutrição e saúde infantil, bem como de proteção dos direitos do consumidor infanto-juvenil interpretação dos dados levantados deu-se através do método científico dedutivo.

Introduction - Childhood obesity is considered a public health issue and requires the analysis, implementation and evaluation of new interventions. Marketing is considered as one of the factors that play a role in the increase of overweight and obesity rates in the population. Advertisement strategies use cognitive processes to determine, by means of emotional elements of the receptor, the choice and consumption of unhealthy foods, since advertisement professionals respond to the demand of companies willing to make a profit by selling their their products. The regulation of the marketing of unhealthy foods for children must be adopted as a public policy instrument for the prevention of obesity. Thus, we should investigate what are the most appropriate ways to regulate this kind of marketing in Brazil to guarantee the right to health and to adequate and healthy foods. Objective - Analyze the role of marketing as one of the determinants of childhood obesity, and try to identify legal strategies for its regulation in Brazil. Methods - Literature review, analysis of legal texts and programs implemented for the control of childhood obesity and interviews with representatives of institutions and professionals directly related to the implementation of public national and international policies for the control of childhood nutrition and health, as well as the protection of children and youth consumer rights. Deductive scientific method was used to interpret data.

Evaluation of the Effectiveness of a Suicide Prevention Advertising Media Campaign : Analysis of Changes in Knowledge-Attitude-Behavior by Using Propensity Score Matching / 신경정신의학

OBJECTIVES: This study was conducted to evaluate the effectiveness of a suicide prevention advertising media campaign by the Korea Suicide Prevention Center in 2014 and to analyze the changes in the levels of suicide prevention related-knowledge, attitude, and behavior of the advertisement viewers. METHODS: Data of 703 participants who responded to both the pre and post telephone surveys out of 1100 adults aged 19 or over randomly selected nationwide were analyzed using a stratified proportional quota sampling method considering sex, age, and region by a survey agency. A propensity score matching (PSM) analysis was used to adjust for potential biases in estimated effects. RESULTS: Of 703 participants who completed pre and post survey interviews, 25.9% watched the media campaign. Comparing the knowledge, attitude, and behavior scores between the advertisement viewers (n=182) and non-viewers (n=521), of those who watched the media campaign, participants' knowledge score showed a statistically significantly increase in all methods of the PSM analysis while there were no statistically significant changes in attitude and behavior. CONCLUSION: The results supported the effectiveness of a suicide prevention media campaign in terms of knowledge, but not of attitude and behavior related to suicide prevention. Further long-term large evaluation studies are suggested.

Comparisons of Perception on Direct-to-Consumer Advertisements of Prescription Drugs between Healthcare Providers and Consumers

OBJECTIVE: The aim of this study was to investigate the difference of perception on direct-to-consumer advertisement (DTCA) of prescription drugs between healthcare providers and consumers. METHODS: The online and offline survey was conducted from May 26th to June 5th, 2013. The questionnaire was composed of 15 items about perception on DTCA of prescription drugs. RESULTS: A total of 215 healthcare providers and 202 consumers responded to the questionnaire. Consumers had an overall positive attitude on permitting DTCA of prescription drugs and carried favorable views about the influence of the DTCA of prescription drugs on providing drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Healthcare providers displayed negative perception for the needs of permitting the DTCA of prescription drugs compared to consumers. They showed somewhat skeptical perception about the influence of the DTCA of prescription drugs on necessities and efficiencies of delivering drug information, promoting communications between healthcare providers and consumers, and improving images of healthcare providers. Both healthcare providers and consumers were concerned about the increase of drug prices following the increase in advertisement expenses of pharmaceutical products. CONCLUSION: This study identified the perception differences on direct-to-consumer advertisements of prescription drugs between healthcare providers and consumers. This study could be of much help in the process of review on permitting DTCA of prescription drugs in Korea.