ABSTRACT
Consumer behavior can be defined as the activities and the actions of people and organization that purchase and use economic goods and services, including the influence on these activities and actions. Marketers expect that by understanding what causes the consumers to buy particular goods and services, they will be able to determine which products are needed in the marketplace, which are obsolete, and how best to present the goods to the consumers. In the changing digital era, people buying online have drastically increased when compared to offline shopping. Existence of many online platforms has increased the choices for the consumers. It is a common rule in economics, that when there are more choices for the consumer, there is more competition. The online platforms has also developed there specializations like Myntra for fashion, amazon for electronics, big basket for food and so on. This specialization in online platforms has actually given various new factors for the consumers to compare the products. After the arrival of these many platforms, consumers have changed their view over the branding of products. There are consumers who are loyal to the brands in few products and there are also consumers who find only the best deals irrespective of branding. This paper studies the consumer's choices and behavior towards the brands in online shopping in a survey method.
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This paper discusses the Tribal people of Ranchi District behavior towards online shopping, it also discusses why they prefer online shopping and why not. In recent years, rural markets have acquired significance, as the overall growth of the economy has resulted into substantial increase in the purchasing power of the rural communities. Rural Markets are defined as those segments of overall market of any economy, which are distinct from the other types of markets like stock market, commodity markets or Labor economics. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. The purpose of this study is to analyze the impact of consumer perceptions in regards to online shopping. A sample of 100 (55 males and 45 females) respondents were taken into consideration from tribal people of rural Ranchi District.
ABSTRACT
The idea of online purchases is becoming more popular as a result of the development in the fields of information and technology. People now look for alternate options for purchasing because they do not have enough time to directly go to a store to place an order. Nowadays, individuals prefer to make online purchases, use credit or debit cards to pay their utility bills, and have goods delivered to their doorstep at a cheaper and more attractive price. The current study was carried out to assess influencing factors in Karaikudi town and to rank influencing factors with online shopping. Primary data have been collected from 120 respondents in the study area with the help of an interview schedule. Percentage analysis and the ranking method were used to analyse the collected data. The findings of the study reveal that majority of the respondents (55.83%) are male, most of the respondents (35.84%) belong to the age group upto 25, and 34.17% of the respondents purchased clothing through online shopping
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Today, the internet has changed shopping behaviour from brick and mortar shops to virtual shops. The size of the market for e-commerce is growing day by day globally. In India, the size of the Indian e- commerce market in 2022 is predicted to increase by 21.5%, reaching US$ 74.8 billion. It has become imperative for retailers to understand the buying process of consumers and the factors affecting consumers while purchasing. The purpose of this paper is to understand the buying process and various factors affecting the behaviour of consumers while online shopping in India. This research used secondary data to determine the determinants. The ?ndings of the study indicate that consumer behaviour is signi?cantly related to six factors. As per the results of the study, it is found that perceived risks like ?nancial risk, product risk, convenience risk, non-delivery risk, attitude and perceived behavioural control in?uence the decision or customer while purchasing online. The framework of the research enhances understanding of the buyer process and factors affecting consumer online shopping behavior.
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Online shopping industry is one of the fastest growing industries which has expanded rapidly due to the ever increasing access to internet and rising disposable income levels. It is observed that new age consumers are indulging in impulsive purchase of products in the online shopping website. The information content, features, web design etc. in the websites plays a significant role in drawing shoppers. In this paper the information and features provided in some popular e- commerce websites are analysed using binary representation and developing a similarity index. A Paired Similarity Index (PSI) is created to measure the similarity of information and features between websites through pairs of observations. The study is comprised of selected e-commerce websites, operating in India across a different product categories. This comparison will enable to rank websites based on the information and features provided.
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The goal of this paper is to identify the trend of online apparel shopping as one of the motivating factors for women's purchasing. To achieve the study's objectives, structured questionnaires were distributed to online apparel customers who are aware of and purchase apparel products from online stores in and around the Davangere district of Karnataka. Convenience and snowball sampling techniques were used to collect primary data from online apparel women employees who are aware of, use, and buy apparel products from online stores. The data analysis and results were based on the completion of 180 usable questionnaires by online retail apparel women customers who actively participated in the marketing survey. Frequency analysis and graphs were used to determine trends in women's online apparel. Most women are interested in the latest trends and western clothes, and they prefer more ethnic clothes and dark shades. They prefer to buy online clothes during festivals and discounts and sales.
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OBJECTIVES: The purpose of this study was to evaluate the psychometric properties of the Korean version of the Richmond Compulsive Buying Scale (RCB-K). METHODS: Participants (n=598) included patients recruited through an online panel survey. For the semantic adaptation step, the scale was translated into Korean and then back-translated to English by one psychologist, one public health professional, one psychiatrist who could speak both Korean and English, and one professional translator, without communication between those involved. A confirmatory factor analysis was performed to test whether the factor structure of the RCB-K was consistent with the English version. Convergent validity was assessed by correlating the RCB-K scores with those of other scales (i.e., O'Guinn & Faber's Compulsive Buying Scale, Problem Gambling Inventory). RESULTS: The factor structure of the RCB-K was consistent with the two-factor structure established for the original RCB. Cronbach's α was high (0.906), indicating that the reliabilities of the items in each subscale were satisfactory. The RCB-K score was significantly correlated with those for the O'Guinn & Faber's Compulsive Buying Scale (r=0.7) and the Problem Gambling Inventory (r=0.422). CONCLUSION: The results of the present study indicate that the RCB-K is an effective and valid scale for evaluating the severity of compulsive buying. The findings suggest that the RCB-K is a promising assessment tool for use in the treatment and study of online compulsive buying behavior.
Subject(s)
Humans , Gambling , Psychiatry , Psychology , Psychometrics , Public Health , Reproducibility of Results , Semantics , Weights and MeasuresABSTRACT
Objective: Recently hepatotoxicity induced by Polygoni Multiflori Radix Praeparata (PMRP) frequently happened. To aim at dealing with the problems of latest increase of online shopping PMRP and lack of quality monitoring mechanism, the quality and hepatotoxicity of various batches of online shopping PMRP were analyzed, the toxicity-attenuation effects of various processing technologies of Polygoni Multiflori Radix (PMR) were compared, and the reference for clinical safe medication of PMR was provided. Methods: The quality variance of these PMRP was evaluated and the hepatotoxicity-attenuation effects of various processing technologies were compared by adopting index component content determination, chemical fingerprint, and liver cell toxicity evaluation. Results: The content of diphenylethylene glycosides in 26 batches of online shopping PMRP was 0.004%-3.442%, therein eight batches could not conform to Chinese Pharmacopoeia 2010; The chemical fingerprint similarity was between 0.052 and 0.998, therein great differences among six batches existed; The hepatotoxicity difference was significant as 9.7 times, therein the toxicity of four groups of online shopping PMRP samples was higher than that of PMR medicinal material. The toxicity of PMRP attenuated slowly using atmospheric pressure steaming method, and the toxicity by steaming 12 h declined only 13.6%; The toxicity of PMRP attenuated relatively fast by high-pressure steaming and high-pressure black soya bean steaming methods, and the toxicity by steaming 5-6 h declined by 22.1% and tended towards stability. Conclusion: The quality of online shopping PMRP varies greatly and inadequate processing method increases the liver poisoning risk of PMRP to some extent, which indicates that the researches on technology standardization of PMRP should be strengthened. As well, the high-pressure steaming method can ensure the safety of PMRP and shorten the processing time greatly, which should be expected as a promising processing method.