ABSTRACT
Resumen A fines del siglo XIX, en consonancia con otras regiones de Argentina y Latinoamérica, en la prensa santafesina se incrementó la oferta de productos para la salud como tónicos, pastillas y jarabes. Ofrecidos a un público no experto, prometían curar una serie de dolencias que definían como propias "de la vida moderna". El artículo analiza la dimensión discursiva de los avisos publicitarios aparecidos entre 1890 y 1918: cómo organizaron los sentidos sobre estas dolencias, interrogante que se inscribe en una amplia línea de estudios abocada a analizar las representaciones sociales sobre la salud y la enfermedad y cómo éstas participaron en las distintas esferas sociales en la constitución de la Argentina moderna.
Abstract In the late nineteenth century, as in other regions of Argentina and Latin America, the Santa Fe press featured a growing number of offers of health products such as tonics, pills and syrups. Aimed at a lay audience, these claimed to cure a series of conditions defined as belonging to "modern life." This article analyzes the discursive dimension of the advertisements printed between 1890 and 1918: how they organized meanings associated with these conditions, an issue that is inscribed within a broad line of research aimed at analyzing social representations of health and disease, and how they participated in the different social spheres in the constitution of modern-day Argentina.
Subject(s)
Humans , Male , Female , History, 19th Century , History, 20th Century , Pharmaceutical Preparations/history , Marketing of Health Services/history , Advertising/history , Newspapers as Topic/history , Periodicals as Topic/history , Argentina , Physicians/historyABSTRACT
Resumo Este artigo discute a concorrência entre parteiras e médicos na oferta dos serviços de partos na cidade do Rio de Janeiro entre 1835 e 1900. Foram analisadas as atas da congregação, os livros do curso de partos e de termos de exames de verificação de médicos, cirurgiões, boticários e parteiras da Faculdade de Medicina do Rio de Janeiro, além de anúncios e propagandas de médicos e parteiras nas colunas "Anúncios" e "Indicações Úteis" do Jornal do Commercio . Observa-se como o aumento do número de médicos-parteiros e seus discursos científicos contribuíram para que as parteiras se vissem obrigadas a diversificar a clientela, instalando-se e atendendo em áreas populares e inóspitas.
Abstract The article discusses competition between midwives and doctors offering birth-related services in the city of Rio de Janeiro from 1835 to 1900. The research analyzed minutes from meetings, textbooks on births, and terms from qualification examinations for physicians, surgeons, apothecaries, and midwives at the Rio de Janeiro Medical School (Faculdade de Medicina do Rio de Janeiro), as well as announcements by and advertisements for doctors and midwives in columns featuring advertisements and useful recommendations in the Jornal do Commercio newspaper. An increase in the number of delivery physicians, and their scientific discourses led midwives to feel an obligation to diversify their clientele, consequently establishing themselves and working in lower-class and inhospitable areas.