Consumers' behavior as a function of life style and personality trait

This research examines the relationship between Consumers' tendency to conform and their changes in the purchase plans, while they are shopping alone and shopping with a group. Need for Achievement, Aggression and Dominance of the consumers with a low and high tendency to conform was also compared. To investigate, 97 consumers belonging to middle, upper middle and upper socio economic class constitute sample for the study. On the basis of their response to ATSCI [Attention to Social Comparison Information] scale, consumers were divided into two groups i.e. low and high tendency to conform. Questionnaire measuring consumers change in purchase plan under 2 conditions i.e. while shopping alone and shopping with a group together with the Achievement, Aggression and Dominance scales of PRF [Personality Research Form] were administered. T correlated indicated non significant difference between the purchase plans in 2 conditions for consumers with low and high tendency to conform, but there was a significant difference in the level of Need for Achievement, Aggression, Dominance between Consumers with Low and High Tendency to conform, when t test was calculated

Type A behavior pattern: an important predictor of traffic accidents

The present research was conducted to determine the relationship between rate of traffic accidents and type A Behavior pattern. In order to test the hypothesis of positive relation between these two variables, 101 drivers were interviewed. They were given personal history questionnaire and check list of Type A to Fill. Pearson correlation coefficient was applied to find out the significance of the results. Positive Correlation was found between traffic accidents and type A behavior pattern

Anxiety as a psychological risk factor in the disorders of cardiovascular system

The present study is aimed at emphasizing the role of anxiety as a psychological risk factor in the development of cardiovascular disorders. It was hypothesized that "mean trait anxiety" scores of cardiac patients will be more as compared to non-cardiac patients. Fifty male cardiac patients were selected from the in-cardiac patients and fifty non-cardiac patients were selected to match the variables of age, sex, residential area and education. Their levels of anxiety were measured through trait scale of STAI and TAT cards. ANOVA was applied to get the statistical significance of the results. The findings suggest that the mean trait anxiety scores of cardiac patients were significantly higher as compared to the non-cardiac patients

relationship between intelligence and job performance

The present study was conducted to determine the relationship between Intelligence and Job Performance of aviation personnel. Standard Progressive Matrices was administered to 100 personnel who have done their DAE from the same institute. Job Performance scores were taken from the supervisor who rated them on nine sub dimensions of Evaluation Report Form. Pearsons Product Moment Coefficient Correlation indicated that the relationship between Intelligence and Job Performance = +.10 which is a poor positive relationship. Hence the use of SPM as a predictive measure for Job Performance and selection of aviation personnel is not recommended