RESUMO
Under the background of the third industrial revolution with informationization as the main feature, how to realize the upgrade of traditional industries including the Chinese materia medica (CMM) industry has become a hot issue in both theory and practice. Based on the theory of industrial economics, we analyzed the barriers to the upgrade of CMM industry from the three aspects of the CMM industry chain, value chain, and upgrading dynamics, and believed that information asymmetry caused by difficulty of CMM product quality control and quality evaluation is a key constraint factor. On this basis, we also analyzed the coupling foundation of “Internet Plus” and the CMM industry, and then put forward the use of Internet information technologies such as mobile Internet, cloud computing, big data, and Internet of Things as the carrier to combine the uniqueness of CMM industry with the universality of Internet information technology, promoting the upgrade of CMM industry through the integration of “internet + CMM”.
RESUMO
Traditional Chinese medicine industry is China's strategic emerging industry with great potential for self-innovation. Traditional Chinese medicine industry has successively experienced four stages which are the foundation (laying stage), the core status (establishing stage), the modern system (exploring stage), and the modernization system (constructing stage). Throughout the evolution of the self-innovation in traditional Chinese medicine industry, it presents distinct characteristics which we can explore the beneficial enlightenment.
Assuntos
Indústria Farmacêutica , Medicina Tradicional ChinesaRESUMO
Based on the survey data of Bozhou city in Anhui province, the paper analyzes the present situation of choice behavior of vertical coordination forms by Chinese herbal medicine planters, and empirically studies the choice desire of planters on vertical coordination forms. The results show that the loose vertical coordination is the main form of choice behavior of planters, and there is no significant difference between different vertical coordination forms in obtaining of elements and planting scale, but the planting benefit of close vertical coordination is better than that of loose vertical coordination. The planters show positive intentions on close vertical coordination forms, and the empirical analysis indicates that the main factors as follows would influence the choice desire of planters: the education level of household head, whether there being a village cadre, professionalization degree of cultivation, source of seedling, reliability of price information, and attitude of sales risk.