Research on the Development Strategy of China Railway Highspeed Express in Guangxi Based on SWOT

ABSTRACT

The rapid development of e-commerce industry has put forward higher requirements on the speed, safety, reliability and low price of logistics services, and China Railway Highspeed Express (CRHE) has ushered in a broad market prospect because it meets these requirements very well. Firstly, according to the SWOT analysis of CRHE in Guangxi, propose that its strengths are transportation network, speed, safety and stability and cost effectiveness, weaknesses are informatization and operation process, opportunities are national and local policies, threats are competition in the industry and COVID-19. After that, make an attempt of making four strategic combinations, and make a strategic decision of strengths-opportunities combination through comparison. Finally propose many measures to ensure the implementation of the strategy seizing the external opportunities by following up the polities and giving full play to the strengths by increasing investment in capital and technology, adjusting the management mode, determining annual production target reasonably and cooperating with other express enterprises. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.