Representing agency and action in the #storiesfromvaccination governmental campaign in Romania. A multimodal approach
Punctum International Journal of Semiotics
; 8(2):61-81, 2022.
Artículo
en Inglés
| Scopus | ID: covidwho-20234293
ABSTRACT
Vaccination continues to be one of the most debated topics worldwide, especially during the COVID-19 pandemic and in countries like Romania, where the COVID-19 vaccination rate is very low. Studies showed that in public pro-vaccination campaigns, despite the tendencies towards using evidence-based content strategies focusing on factual information delivered by experts, emotional content through personal stories also triggers a positive engagement in fostering vaccine confidence. In April 2021, the Romanian Government launched a new Facebook campaign entitled #storiesfromvaccination/ #povestidelavaccinare. Drawing from two concepts (point of view and multimodality) relevant to narrative online health messages, the study has a threefold aim:
(1) to investigate the online engagement of the narrative perspectives in the #storiesfromvaccination campaign;(2) to provide a comparative analysis of the multimodal cohesion in the Facebook #storiesfromvaccination multimodal texts posted by various message sources;(3) to identify the various representations of agency and action in the interplay of the three metafunctions (experiential, interpersonal and textual) in the personal stories from vaccination. © The Authors.
Texto completo:
Disponible
Colección:
Bases de datos de organismos internacionales
Base de datos:
Scopus
Tópicos:
Vacunas
Idioma:
Inglés
Revista:
Punctum International Journal of Semiotics
Año:
2022
Tipo del documento:
Artículo
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