Consumer attitudes and sociodemographic profiles in purchasing organic food products: evidence from a Greek and Swedish survey
British Food Journal
; 125(7):2407-2423, 2023.
Artículo
en Inglés
| ProQuest Central | ID: covidwho-20234895
ABSTRACT
PurposeThis study explores Greek and Swedish consumers' attitude towards organic food consumption in order to demonstrate possible differences that can be identified based on health and ecological consciousness beliefs rather than demographic factors. The examination of an emerging and a more mature market allow the authors to provide more targeted marketing strategies that possibly increase organic food consumption in both countries.Design/methodology/approachThe authors adopt an econometric approach to the analysis of consumer behavior in relation to organic food consumption in Sweden and Greece. More specifically, the authors examine the motivations and postexperiences of organic food consumers of different socioeconomic profiles in these two countries, one in northern and one in southern Europe. The authors apply an ordered logistic regression analysis model to map out the interaction between consumer attitudes and sociodemographic variables.FindingsThe authors results show that consumers in Sweden more frequently purchase organic foods than consumers in Greece. Environmental protection and ethical values increase the odds for Swedish organic food consumers to buy organic food products. Health consciousness and family well-being are perceived as factors that increase the odds for Greek organic food consumers to buy organic foods. Sociodemographic factors do not play a pivotal role for consumer behavior in relation to organic food in both countries.Originality/valueThis study distinguishes between organic food consumers in two countries with different levels of organic food production and export activity, size of organic market, national organic labeling system and legal definition and standards of organic food. Within these differences, the organic food industry could align its marketing efforts better rather focus on simplistic demographics. The current view unfolds the fact that there are limited studies comparing two European markets at different stages of development and the factors that influence organic food consumer behavior.
Food And Food Industries; Consumer behavior; Organic food; Socio-economic factors; Logit model; Agricultural production; Food products; Demographics; Food consumption; Regression models; Supermarkets; Regression analysis; Food production; Genetically modified organisms; Animal protection; Cereals; Developmental stages; Consumption; COVID-19; Food industry; Environmental protection; Consciousness; Consumers; Farming; Organic farming; Marketing; Antibiotics; Pesticides; Pandemics; Attitudes; Demography; Natural & organic foods; Coronaviruses; Greece; Sweden; 31123:Breakfast Cereal Manufacturing; 32532:Pesticide and Other Agricultural Chemical Manufacturing; 44511:Supermarkets and Other Grocery Retailers (except Convenience Retailers)
Texto completo:
Disponible
Colección:
Bases de datos de organismos internacionales
Base de datos:
ProQuest Central
Tipo de estudio:
Estudio observacional
/
Estudio pronóstico
Idioma:
Inglés
Revista:
British Food Journal
Año:
2023
Tipo del documento:
Artículo
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