Contextual Market Basket Analysis during Covid-19
Journal of Social Science (2720-9938)
; 4(3):815-825, 2023.
Artículo
en Inglés
| Academic Search Complete | ID: covidwho-20239988
ABSTRACT
One form of Data Mining application to analyze Market Basket Analysis. Market Basket Analysis helps identify buying patterns formed from concurrent transactions. One of the problems with Market Basket Analysis is that customer needs vary according to season and time of day, especially during this covid-19 season. For this purpose, by using the Artificial Neural Network (ANN) Approach that is connected to Market Basket Analysis, it can analyze and compare purchasing patterns and can identify rules that were formed before and after covid-19;several rule changes were found due to changes in people's behavior patterns. [ FROM AUTHOR] Copyright of Journal of Social Science (2720-9938) is the property of Ridwan Institute and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)
Texto completo:
Disponible
Colección:
Bases de datos de organismos internacionales
Base de datos:
Academic Search Complete
Tipo de estudio:
Estudio experimental
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Revisiones
Idioma:
Inglés
Revista:
Journal of Social Science (2720-9938)
Año:
2023
Tipo del documento:
Artículo
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