Empirical Study on Design Trend of Taiwan (1960s–2020): The Evolution of Theme, Diversity and Sustainability

ABSTRACT

With significance in improving and developing local design culture as well as in supplementing global design history, this essay describes a study on the past and a clear prediction of the future by exploring Taiwan’s design history from approximately the 1960s to 2020 based on the evolution of theme, diversity, and sustainability. In this research, the Python programming language is used to apply three algorithms of term frequency–inverse document frequency (TF-IDF), Simpson’s diversity index (SDI), and latent Dirichlet allocation (LDA) to conduct a text exploration of design journals. The results show the following in the 1960s–1980s, the evolution of theme focused on evaluation strategies, technical practices, and foreign cultures, on digital design, multiculturalism, and design aesthetics in the 1990s, and on emotional human factors, intelligent technology, and local culture since the beginning of the 21st century. Local culture and intelligent technology are the main driving forces of the current design industry. Regarding diversity, after a period of rapid change and stable rising, it has shown a downward trend in recent years. This indicates that current design needs to be stimulated by external environmental variations. Sustainability was focused on technology, the market, and education during the 1960s–1980s;on consumers, design education, and eco-design during the 1990s;and on integration across fields during the 2000s–2020. In order to gain a wider perspective of the complete design context of Chinese culture, the results show the current and future trends of the academic community, in addition to a reference for the study of the design histories of other areas in the world.