The influence of the corporate social responsibility disclosures on consumer brand attitudes under the impact of COVID-19
Frontiers of Business Research in China
; 14(1), 2020.
Article
Dans Anglais
| Scopus | ID: covidwho-1004319
ABSTRACT
This study focuses on the use of we-media by small- and medium-sized enterprises (SMEs) to disclose internal corporate social responsibility (ICSR) under the impact of the 2019 novel coronavirus disease (COVID-19). Study 1 interprets the catalyst effect of COVID-19 on the externalization of SMEs’ ICSR. The fuzzy grading evaluation method is initially verified. Under the impact of COVID-19, SMEs fulfilling their ICSR can enhance consumer brand attitudes. Study 2 uses a structural equation model and empirical analysis of 946 effective samples and finds that consumers perceive the self-sacrifice of corporations during the coronavirus disease period. SMEs can fulfill their ICSR to enhance the internal explanation mechanism of consumer brand attitudes and the moderating role of enterprise losses. © 2020, The Author(s).
Texte intégral:
Disponible
Collection:
Bases de données des oragnisations internationales
Base de données:
Scopus
Type d'étude:
Études expérimentales
langue:
Anglais
Revue:
Frontiers of Business Research in China
Année:
2020
Type de document:
Article
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