'Why now' for AFLW? Providing a new affirmative narrative for women's football in the post-COVID world

ABSTRACT

As with many other male-dominated sports, for over a century of its history, Australian Rules Football organizations resisted and undermined women's participation in the game. The first league for women footballers commenced in Victoria in 1981. Since then, the growth in women's participation has been substantial, and in 2017, a professional women's Australian Football League (AFLW) commenced. The next phase of the participation of women in football is approaching, and heralds an opportunity for women to (re)gain power within the sport. In October 2019, thirty percent of women players rejected the proposed Collective Bargaining Agreement from the Australian Football League (AFL), with the underlying sentiment of wanting a stronger voice in the vision for the future of their game. This paper examines how changing participation rates in community football can transform the narrative of women's football from one of subsidized welfare to women players being necessary for the survival of football.