Ready-to-wear products preferred by individuals who are regular sports

ABSTRACT

Living conditions in today's metropolitan cities shorten the time it takes for individuals to do sports. With the Covid-19 pandemic, the use of the home office environment has increased, causing physical activities to be moved to the indoor environment. The home environment has brought people's desire for socialization, physical activity, reduction of anxiety levels, and psychological relaxation to the fore even more. The epidemic, which still continues after the closure of more than two years, has expanded the use of casual clothes in the field of formal wear. Employees at the global level have turned to the use of leisure clothing, which provides more comfort than in the past. Depending on this demand, production has also gained momentum in the global sports ready-to-wear industry. This study aims to determine the ready-made clothing products preferred by individuals who regularly do sports and compare them with global data. The data of the research, in which the descriptive method was selected, was collected from structured questionnaires and literature data. The study group consisted of 208 people who volunteered to participate in the research and whose answers were accepted as valid, among the people who regularly do sports in the four big cities of Turkey (Bursa, Ankara, Istanbul, Izmir). Some of the data were collected over the internet due to the epidemic, and some of the data were collected through face-to-face interviews in gyms. Descriptive statistics applied data show similarities with global-based apparel market data. Individuals do sports to stay physically and mentally healthy and socialize. Indoor sports halls and houses are the most preferred places for sports activities, and the most preferred clothing products are t-shirts, tracksuits, and undershirt/singlet. The findings have been interpreted comparatively with the global data. It has been tried to reveal the future-oriented data for the product groups and market segments of the companies.