What is being uploaded on YouTube?: Analysis of fitness-related TouTube video titles pre- and post-COVID-19 in Korea. (Special issue on 2023 Asia Pacific sport and social science.)

ABSTRACT

Opportunities to participate in physical activities (PA) and fitness exercises in public and private facilities have been reduced or banned due to social distancing regulations during the height of the global pandemic. Though Korea has not experienced lockdown, several venues have been restricted to prevent the spread of Covid-19. Despite the limitations of PA engagement, people have found alternative activities by using online platforms to keep active and fit. Thus, this study focuses on analyzing fitness-related video titles from YouTube. By collecting data through text mining and conducting network analysis, it provides basic knowledge of the fitness trends from pre- and post-Covid-19. As a result, 'exercise' was found to have the highest tendency and had strong connections to keywords that indicated specific methods of working out to become fit, but it also had connections to trendy keywords such as 'hip-up' and 'body-profile' which reflect the fitness culture in Korea.