Can Destination Cards Help to Shape Areas' Sustainability?
Sustainability
; 15(11):8909, 2023.
Article
Dans Anglais
| ProQuest Central | ID: covidwho-20240235
ABSTRACT
This paper examines whether destination cards can simultaneously serve tourists' needs and sustainability goals. It provides useful insights for tourism authorities and policymakers in designing a smart tourist card that meets the needs of tourists while preserving and supporting areas' wellbeing. Taking Thessaloniki city as a case study, a tourist survey, designed based on the key features of European destination cards, was implemented to identify needs and motivations. Interesting insight was revealed tourists want to self-explore the city, are coming with their families, are history-lovers and gastronomy-keen, and are strongly willing to be provided with a destination card offering unlimited access to public transport. The latter reveals an opportunity for the city;the tourists are willing to use sustainable mobility options, which means that a base of sustainable travelling exists. The proposed Thessaloniki smart card can bring together tourists' needs with the city's sustainability goals;the development of tourist packages, including sustainable mobility provisions, walking-talking tours, and bike rentals, should be the backbone of the card. The next challenge for the city is to build a cooperation network to support this smart destination card implementation and promotion.
Environmental Studies; tourism; destination cards; tourists' needs; sustainability; Innovations; Sustainable use; Contactless payment; Marketing; Tourists; Sustainable development; Public transportation; Mobility; Pandemics; Medical research; Sustainable tourism; Mobile commerce; Literature reviews; Cards; Smart cards; Cultural heritage; COVID-19; Italy
Texte intégral:
Disponible
Collection:
Bases de données des oragnisations internationales
Base de données:
ProQuest Central
Type d'étude:
Étude observationnelle
/
Étude pronostique
langue:
Anglais
Revue:
Sustainability
Année:
2023
Type de document:
Article
Documents relatifs à ce sujet
MEDLINE
...
LILACS
LIS