Enhancing museums' attractiveness through digitization: An investigation of Italian medium and large-sized museums and cultural institutions
International Journal of Tourism Research
; 24(2):202-215, 2022.
Article
Dans Anglais
| APA PsycInfo | ID: covidwho-2301438
ABSTRACT
The Covid-19 pandemic put the museums' viability under stress, with national and supranational policies imposing closures and restricting the number of admitted visitors. Digitization enables cultural institutions to overcome such constraints, prompting innovative service delivery models. However, evidence on digitization's implications on organizational attractiveness (OA) is scant. Taking a retrospective approach, the article proposes a parallel mediation analysis to shed some light on the effects of digitization on museums' attractiveness. Findings suggest that digitization enhances OA directly and indirectly, via the delivery of digital services to physical visitors. Furthermore, digitization allows museums to meet the virtual visitors' expectations, enriching the cultural service offering. (PsycInfo Database Record (c) 2023 APA, all rights reserved)
Texte intégral:
Disponible
Collection:
Bases de données des oragnisations internationales
Base de données:
APA PsycInfo
langue:
Anglais
Revue:
International Journal of Tourism Research
Année:
2022
Type de document:
Article
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