Online Social Network Interactions (OSNI): A Novel Online Reputation Management Solution

ABSTRACT

The development and popularity of social media have expanded the concept of reputation in the online realm. Yet, domain experts sill lack solutions to manage online reputation. In this paper, we propose an Online Social Network Interactions (OSNI) solution that uses sentiment analysis techniques to assess, monitor, and visualize social media content for online reputation management purposes. To verify and validate the design and architecture of our solution, we present an online reputation management case study of three COVID-19 vaccines;Pfizer BioNTech, Oxford-AstraZeneca, and Johnson Johnson. The analysis of the collected data and the obtained results demonstrate how our OSNI solution contributes to the development of online reputation management. © 2021 IEEE.