The Impact of Social Media Usage on Small and Micro Social Commerce Enterprises in Malaysia
Pakistan Journal of Commerce and Social Sciences
; 16(1):141-166, 2022.
Artigo
em Inglês
| ProQuest Central | ID: covidwho-1857249
ABSTRACT
[...]the upward trend of social commerce in Malaysia is due to several pull factors, such as convenience, accessibility, and transaction speed (Othman et al., 2019). [...]the current study examines the relationship between perceived usefulness, ease of use, trust, and contentment with social media use and the performance of social commerce sites and applications. [...]this research considered theoretical explanation through a Resource-Based View (Barney, 1991) to explain social commerce resources to facilitate firm competitive advantage, ultimately leading to performance (Lam, Yeung, Lo, & Cheng, 2019). [...]social media has been defined as a web-based resource capability that synergy with other firm resources. [...]RBV acts as an important theoretical lens to explain social commerce in terms of social media adoption to enhance performance.
Social Sciences: Comprehensive Works; Innovations; Small business; Brand loyalty; Marketing; Technology adoption; Web sites; Competitive advantage; User behavior; Pandemics; Social networks; Medical research; Technology Acceptance Model; Electronic commerce; Reputation management; Coronaviruses; Social research; COVID-19; Malaysia; 45411:Electronic Shopping and Mail-Order Houses
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Coleções:
Bases de dados de organismos internacionais
Base de dados:
ProQuest Central
Tipo de estudo:
Estudo experimental
Idioma:
Inglês
Revista:
Pakistan Journal of Commerce and Social Sciences
Ano de publicação:
2022
Tipo de documento:
Artigo
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