The Future of Medical Marketing

ABSTRACT

As a result of the COVID-19 pandemic, decreasing patient visits, fewer procedures and surgeries, lowered reimbursements, and rising overhead costs, doctors are looking for methods and techniques to become more efficient and more productive. Just a few decades ago, the only opportunity to promote our practices was to announce our practice in the local newspaper and include our address and phone number. Anything beyond that announcement was considered inappropriate and unethical. Fortunately, we have come a long way since the 1970s and have discovered effective and ethical methods of practice promotion. This article discusses the trends and the future of medical marking in 2022 and beyond.