Social media interactions in Mexico about the SARS-CoV-2 vaccination plan

ABSTRACT

This chapter focuses on the concern about the implementation strategy of the Federal Government's Vaccination Plan. Both the public and private health professionals, as well as those persons who must leave their homes to earn their livelihood, have been the most affected by the Covid-19 pandemic. Therefore, the objective of this research was to study the interactions carried out on two social media, in order to analyze what people think about the way the Federal Government's Vaccination Plan has been implemented. A mixed methodology (quantitative) was used to carry out this analysis, in order to gather the data and carry out a numerical visualization with the aim of obtaining a general appraisal about the study object. Additionally, digital ethnography was used to observe the type of interaction carried out in the fora. The data was gathered during three episodes. The first episode included informants, who were asked to get the opinion of their groups about a discussion-generating question, which raised doubts about the vaccination strategy. The second episode consisted of following a person's post expressing his opinion about the senior citizens' first vaccination day. The aim of the third episode of this analysis was to study the first 150 comments that Internet users made on the walls of two prestigious Mexican research-professors Lorenzo Meyer and Sergio Aguayo. © Springer Nature Switzerland AG 2023. All rights reserved.