Impact of consumer global–local identity on attitude towards and intention to buy local foods
Food quality and preference
; 96:Not Available, 2022.
Artigo
em Inglês
| EuropePMC | ID: covidwho-2320861
ABSTRACT
The outbreak of the coronavirus pandemic (Covid-19) has profoundly affected the food systems, leading to consumer concerns about the lack of reliability and safety of global foods and a growing trend towards consuming local foods. Consumers have formed multicultural identities, such as global identity and local identity, under the influences of global and local consumer culture. This study develops a conceptual model to examine the impact of consumer global–local identity, locavorism, and consumer xenocentrism on consumer attitudes towards and intentions to buy local foods during Covid-19 crisis. We conducted an online survey in China that measured the constructs using established scales. Using structural equation modelling to test the proposed hypotheses, we find that a higher degree of global identity will lead to a higher degree of consumer xenocentrism, whereas a higher degree of local identity will lead to a lower degree of consumer xenocentrism;local identity significantly and positively predicts locavorism;contrary to the prediction, the impact of global identity on locavorism is not significant;a higher degree of consumer xenocentrism will lead to a lower degree of attitude towards buying local foods. Theoretically, our findings contribute to the understanding of literature on local food consumption, consumer global–local identity, and consumer xenocentrism. Local food marketers can obtain practical insights based on our findings.
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Bases de dados de organismos internacionais
Base de dados:
EuropePMC
Tipo de estudo:
Estudo experimental
Idioma:
Inglês
Revista:
Food quality and preference
Ano de publicação:
2022
Tipo de documento:
Artigo
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